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ACCOUNT DEVELOPMENT REPRESENTATIVE, ENERGY
Cognite

   Location: Tx and houston txHouston texas

  Time: 2 weeks ago

Cognite - Account Development Representative, Energy

Account Development Representative, Energy

Houston, Texas
Marketing – Product Marketing /
Full-Time /
Hybrid
About Cognite
Embark on a transformative journey with Cognite, a global SaaS forerunner in leveraging data to unravel complex business challenges through our cutting-edge Cognite Data Fusion (CDF) platform. We were awarded the  & . In the realm of industrial digitalization, we stand at the forefront, reshaping the future of Oil & Gas, Manufacturing and Energy sectors. Join us in this venture where data meets ingenuity, and together, we forge the path to a smarter, more connected industrial future.

Learn more about Cognite here

Our values
Impact: Cogniters strive to make an impact in all that they do. We are result-oriented, always asking ourselves.
Ownership: Cogniters embrace a culture of ownership. We go beyond our comfort zones to contribute to the greater good, fostering inclusivity and sharing responsibilities for challenges and success. 
Relentless: Cogniters are relentless in their pursuit of innovation. We are determined and deliverable (never ruthless or reckless), facing challenges head-on and viewing setbacks as opportunities for growth. 



About Marketing team
At Cognite, the Marketing team drives awareness, engagement, and pipeline growth for our industrial software solutions. Comprising experts in digital marketing, content, product marketing, events, communications, and demand generation, we work to communicate Cognite’s value, develop strategic campaigns, and build brand recognition. Our primary focus is to inspire and educate the market, generating high-quality leads that fuel the sales pipeline. We continuously refine our strategies, collaborate closely, and push ourselves to achieve excellence.

Overview of the ADR role
The Account Development Representative (ADR) is responsible for driving pipeline growth by identifying, engaging, and qualifying leads. This role is one of the first touchpoints for prospects and it has the opportunity to set the tone for the sales cycle following. You will possess expertise in understanding the unique challenges faced by clients in the energy sector, and your role is crucial in initiating relationships with potential customers.

A significant part of your job will involve following up with inbound leads promptly, ensuring that no opportunities are missed. You will also attend events, manage event leads, and conduct outreach to nurture these relationships through the sales funnel. Working closely with the sales team and marketing, your proactive approach will ensure a steady flow of high-quality leads, enabling the sales team to focus on closing deals and expanding existing accounts.

In this role, you will gather valuable market insights, contributing to our understanding of customer needs and preferences. You will thrive in a collaborative environment that encourages knowledge sharing, idea generation, and continuous learning.

What You'll Do

    • Penetrate target accounts using a multi-channel approach to qualify prospects, schedule and perform demos, and generate credible opportunities for the sales pipeline.
    • Follow up on inbound marketing leads, identifying qualified opportunities while providing the right level of information to engaged prospects.
    • Collaborate closely with strategic account executives to develop account intelligence, and stakeholder maps, and use case opportunities through direct engagement and insight tools.
    • Partner effectively with Cogniters across various teams to enhance collaboration and achieve shared goals.
    • Attend industry events, which will require travel, managing event outreach, booking meetings for yourself and the sales team, and ensuring all follow-ups are completed post-event.
    • Engage in bright and meaningful phone, email, and social media conversations to build relationships with potential clients.
    • Serve as the subject matter expert on Cognite’s product offerings, conveying their value to prospects.
    • Craft personalized messages for key stakeholders in target accounts and develop effective outreach tactics.
    • Continuously seek to improve and optimize both outbound and inbound efforts to enhance overall effectiveness.
    • Conduct thorough research and account planning for target accounts to inform your outreach strategy.
    • Partner effectively with the rest of the Marketing team to support campaigns through initial communication and post-campaign follow-ups, driving engagement with target accounts.

Who You Are

    • You bring 3-5 years of experience in sales development within the technology or industrial sector, showcasing your ability to drive results and foster relationships.
    • Holding a BA/BS degree, you possess a strong educational foundation that supports your professional expertise.
    • You are proficient in prospecting using various sales tools, including Zoominfo, Salesforce, LinkedIn Sales Navigator, HubSpot, Outreach, and 6Sense, enabling you to effectively engage with potential clients.
    • Experience in the Energy industry is a distinct advantage, giving you insights into sector-specific challenges.
    • Interest and experience within the AI space is highly advantageous.
    • Fluency in English is essential, while knowledge of Spanish is a valuable bonus.
    • You are motivated to design and optimize best practices for the ADR role.
    • With exceptional oral and written communication skills, you excel at listening and fostering positive, energetic conversations in person, virtually, and over the phone.
    • You have a keen ability to understand customer pain points and requirements, correlating them with the business value Cognite can provide.
    • Your strong organizational skills allow you to manage multiple requests and time demands simultaneously while achieving production goals across your assigned territory or accounts.
    • You are eager to learn about the Energy vertical, demonstrating your commitment to professional growth.
    • You are comfortable with travel across the US, and occasionally to Canada and Europe, as part of your role.
    • Proactive by nature, you thrive in a self-directed environment and deliver results without the need for micromanagement.
    • You effectively collaborate with a global team, navigating the challenges of different time zones with ease.
    • Disciplined and persistent, you uphold strong work ethics that drive your success.
    • Your confidence shines through in your interactions, helping you establish trust and rapport with clients.

What will your day look like

    • Quickly follow up on any new inbound leads to ensure timely engagement with interested prospects.
    • Prospecting by using sales tools like ZoomInfo, Sales Navigator, Salesforce, LinkedIn, and 6Sense to identify and research potential leads within target accounts.
    • Conducting outreach activities through phone calls, emails, and social media, personalizing messages based on the prospect's needs and industry.
    • Preparing for upcoming industry events, which may include booking meetings, creating outreach plans, and coordinating with team members.
    • Following up with leads generated from recent outreach efforts or events, ensuring that prospects remain engaged.
    • Researching target accounts to understand their pain points and identify new opportunities for engagement.
    • Participating in feedback sessions with the team or manager to review challenges, share insights from interactions with prospects, and discuss strategies for improvement.
    • Wrapping up the day by reviewing accomplishments, updating CRM systems with notes and next steps, and planning outreach activities for the following day.
    • Allocating time for professional development by engaging with industry articles, webinars, or training sessions to enhance skills and knowledge relevant to the role.
A snapshot of our many perks and benefits as a Cogniter
* Competitive Compensation including base plus bonus
* 401(k) with 4% employer matching
* Health, Dental, Vision & Disability Coverages with premiums fully covered for employees and all dependents
* Unlimited PTO + flexibility to enjoy it
* 18 Company Holidays including the week between Christmas & New Years
* Paid Parental Leave Program
* Employee Stock Purchase Program (ESPP)
* Employee Referral Program
* Company Paid Friday Lunch via DoorDash + Fully Stocked Fridges in the offices
* Join a team of 70 different nationalities

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