Marketing Manager

• Work with Sales Directors and the Division President to develop the annual multi-channel marketing plan, budget and the execution schedule for the plan
• Strategize with corporate marketing team to create marketing deliverables in support of marketing plan and community sales needs
• Work closely with the Corporate Marketing team to develop and launch community specific marketing plans, as well as creating actionable and effective product positioning. 
• Collaborate with your Corporate Marketing Account Managers to request and review all marketing ensure deliverables and scheduling objectives are met 
• Own Century Communities Bay Area digital footprint on Google in partnership with Corporate Marketing’s inhouse digital marketing team 
• Partner with Merchandising and Architecture teams on new sales offices and coordinate outside vendors’ production and installation of graphics, furniture and IT services
• Work with Architecture teams on the creation of consumer-facing floorplans (static and interactive), renderings and plan brochures and the ongoing management of plan updates
• Manage marketing collateral requests from on-site sales team 
• Provide direction for permanent and temporary signage to vendors for both on-site community signage and off-site directionals 
• Drive strategy for division-specific social media account posts and manage public responses 
• Send targeted eblasts through CRM and oversee list management  
• Create promotional landing pages and maintain Bay Area division’s presence on CenturyCommunities.com, including inventory home management, adding new communities, drafting copy for plan and community descriptions and promotional messaging 
• Review data analysis and metrics to ensure media campaigns meet predetermined objectives 
• Initiate site visits weekly with the goal of reviewing existing campaigns and generating new ideas and messaging for every marketing window.  Evaluate signage, flag and sales office condition
• Generate ideas to engage with Realtor contacts and establish relationships with new broker offices 
• Lead planning and execution of special events including, new community grand openings, re-launch events, Realtor events  
• Coordinate photography, both interior and exterior of new communities, new product lines, etc., for use in company marketing material 
• Conduct market analysis and monitor competitive activity for new and existing communities 
• Attend industry specific events, expos, etc.  Attend new community grand openings and event 

• Ability to operate in a high-energy, high intensity and rapidly evolving environment 
• Previous residential homebuilding Marketing experience strongly preferred
• Knowledge of sales and marketing concepts
• Has prior experience working with a corporate marketing team is a plus
• Strong verbal and written communication skills
• Data driven with strong analytical skills
• Up-to-date with the latest trends and best practices in on-line marketing and measurement

• Ability to maintain effective working relationships with customers, contracted agencies and workers, other employees, supervisory personnel 
• Excellent organizational skills and detail oriented

• Bachelor’s degree required, preferably in Marketing, Communications or related field.
• Marketing Manager will need 5+ years of marketing experience. 

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