Major Responsibilities
1st Priority - 40%
Lead GA4 and Adobe Analytics projects with respect to digital marketing efforts. Identify and report actionable insights to improve marketing performance.
2nd Priority - 30%
Lead collaboration with other internal GA4 & Adobe product owners on the direction of the platforms and capabilities, especially as it relates to integration and utilization of audience targeting, and support of automation and personalization
3rd Priority - 15%
Support the Marketing Director, National Manager, Marketing Strategy and Manager, Media in developing a marketing data strategy and architecture, assessing the department's data points and identifying opportunities for 2nd and 3rd party data. Work with Customer Journey on 1st Party Data integration and analysis.
4th Priority - 15%
Lead the process of collaborating with the Kia digital Technology Team, Autoever (HAEA), other relevant Kia America stakeholders, and digital agency partners to improve data processes, integration, and usage. Monitor and improve data quality and enhance campaign monitoring optimization.
Education/Certification
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Bachelor’s degree preferably in Business Administration/ Marketing/Data Science or equivalent work experience required
Overall Experience
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Minimum 10 years digital marketing experience of which at a minimum 4 years direct experience with Google Analytics and or Adobe Analytics
Directly Related Experience
- Automotive experience desired
- Minimum 8 years of data, analytics and/or marketing science experience
- Working knowledge of Google Analytics, and Adobe Analytics and integrated marketing stacks
- Working knowledge of Tableau, BI or other data visualization technologies
Other Requirements:
- Occasional travel may be required domestically and/or internationally.
- May need to work additional hours outside of normal business hours as required by the job, including weekends or holidays.
- Perform other duties as assigned.
Skills
Competencies
Pay Range
$108,209.00 - $151,585
Pay will be based on several variables that are unique to each candidate, including but not limited to, job-related skills, experience, relevant education or training, etc.
Equal Employment Opportunities
KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law. KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices. The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.
Disclaimer: The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
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