Senior Manager, Brand Experience - Arby's

RESPONSIBILITIES

• Lead development of annual marketing road maps inclusive of brand campaigns and food & beverage product rollouts
• Partner closely with Commercial Group partners to identify and deploy impactful offer strategy (open & gated), confirm investment criteria, & ensure KPIs and measurement.
• Serve as the primary contact & brand liaison for Digital Retail, Customer Marketing, Marketplace & Technology teams.
• Own stewardship & key timelines for digital campaigns across Operations, Supply/ARCOP, Training & Corp Communications.
• Work closely with Restaurant Technology team(s) to ensure product development is aligned with brand strategic roadmap.
• Partner with Sr. Manager, Calendar Planning to maintain current calendar inclusive of National eComm promotions.
• Work cross-functionally to build and maintain yearly learning agenda across all parts of the business.
• Work with cross-functional the Data & Analytics team(s) for comprehensive analyses & ensure performance is monitored and addressed across activities.

EDUCATION AND EXPERIENCE QUALIFICATIONS

• 4-year degree in business/marketing/communications required
• Minimum 7 years marketing experience required
• Restaurant industry relevant experience preferred

REQUIRED KNOWLEDGE, SKILLS, or ABILITIES

• Strategically minded individual with strong communications skills with a range of audiences.
• Strong analytical, organizational, and written and verbal communications skills.
• Ability to work and lead collaboration across a wide variety of work styles and personalities in a cross-functional team environment.
• Ability to lead multiple projects simultaneously and deliver on time.
• Ability to communicate at all levels to build relationships and enhance partnerships, both internal and external
• Ability to thrive in a demanding environment, multi-task, prioritize and be meticulous.
• Initiative-taker with an energetic personality who can operate with limited supervision.
• Experience with applications like Excel and Tableau desired.
• Proficient in Microsoft Outlook applications (PowerPoint, Excel, OneDrive).