Associate Integrated Marketing Communications Manager
Dunkin' Brands Group, Inc.
Location: Atlanta Georgia
Time: 2 weeks ago
RESPONSIBILITIES
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Social & Digital Content Management
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Manage the creative development and evolution of all paid social assets to support the promotional calendar for all social platforms including Facebook, Instagram, Snapchat, TikTok, Pinterest, and Twitter
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Manage the Creative review process of all paid social assets cross-functionally, as needed
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Manage social activations with brand partnerships (i.e. Nerds, Oreo, Red Bull)
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Responsible for developing collaborative social executions that support Sonic's social/business goals
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Responsible for keeping up with platform creative optimizations to continue evolving paid social creative
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Develop briefs as needed for Social, Creative, and Influencer agencies for brand activations
EDUCATION AND EXPERIENCE QUALIFICATIONS
- Minimum 4-year degree
- Minimum 2-4+ years of marketing experience required specifically in social creative
- Preferred: Experience with Sprinklr, Workfront, Adobe Creative Suite. Understanding of Social media metrics and ability to analyze performance
REQUIRED KNOWLEDGE, SKILLS, OR ABILITIES
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Fluent in Sonic’s top social platform capabilities – Facebook, Instagram, TikTok, Twitter, SnapChat · Strong relationship management skills
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Strong attention to detail
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Team player; collaborative, trustworthy –
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Excellent oral and written communication skills
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Strong creative skills that allow for reviewing creative and providing insightful feedback to the creative team
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Ability to set goals, determine priorities, plan, organize, and follow through on assigned responsibilities
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Excellent project management skills
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Ability to make recommendations and decisions promptly
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Ability to work independently and as a member of a team.
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Ability to work effectively in a fast-paced, ever-changing environment.
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Time management skills.
Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC Drive-In restaurants worldwide.
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
#LIIB