Audience Planning Associate Manager
Dunkin' Brands Group, Inc.

   Location: Atlanta Georgia

  Time: 5 months ago

 

RESPONSIBILITIES

  • Work closely supporting the Manger + Director and participate in the development of and management of audience planning strategies across the portfolio.
  • Liaise between Audience Planning, the external agency/data science team, and the Inspire Consumer Insights team to ensure audiences are on schedule and elements are completed.
  • Participate in the marketing briefing process to ensure proper consumer definitions are included for audience build-outs.
  • Partner with the media analytics team to measure the impact of ongoing audiences and overall strategies.
  • Translate guest priorities into audience segmentation & activation strategies that drive measurable media-attributed customer outcomes.
  • Work with brand and media teams to implement a learning agenda and testing roadmap based on the objectives, insights, and key challenges.
  • Ensure definitions of addressable audiences and campaign-specific targets hold true across all platforms.
  • Ensure clear differentiation of audiences across brands to ensure a lack of cannibalization.
  • Project manages and tracks requests for audience builds to internal and external teams, being acutely aware of resources.
  • Assist teams in the creation of presentations for Brand Teams, and Media teams to tell the story of audience plans and rationale.
  • Help create standard templates to be used for all brief-back presentations across the brands.

 

 

EDUCATION AND EXPERIENCE QUALIFICATIONS

  • 4-Year Degree required.
  • 3+ years of relevant experience in marketing and/or media with a key emphasis on Audience Planning and Building.
  • Ideally having worked as a Comms Planner, Audience Planner, or Brand Planner.
  • Demonstrated experience in problem-solving and managing multiple stakeholders required.

 

 

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES

  • Ability to balance multiple priorities and meet project deadlines.
  • Excellent verbal and written communication skills for frequent contact with the internal and external teams.
  • Team player skilled at operating in a matrixed organization.
  • Proactive self-starter who can work with minimal supervision.
  • Ability to balance multiple projects and meet deadlines with exceptional organizational skills.
  • Basic understanding of paid/owned media, media planning, and media math.
  • Ability to understand consumers as individuals rather than as demos.
  • Analytical and strategic, with the ability to synthesize and organize complex ideas into simple, understandable thoughts.
  • Advanced PowerPoint skills and ability to turn data and insights into digestible visuals.
  • Strong sense of curiosity and desire to understand why things work the way they do.
  • Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor.