Associate Manager, Advertising - Arby's
Dunkin' Brands Group, Inc.
Location: Atlanta Georgia
Time: 5 months ago
RESPONSIBILITIES
- Deliver best-in-class creative. Support creative development including concept selection, creative refinement, production and final delivery. Responsible for supporting linear/digital video, audio, outdoor, paid social, digital channels, partnerships/sponsorships
- Day-to-day interaction with creative agency partners with focus on Integrated Agency Team’s lead creative AOR.
- Work cross-functionally between IMC, Arby’s Marketing and other internal stakeholders to deliver integrated creative for strategic marketing platforms.
- Collaborate with media/connections plans to recommend creative rotations, oversee preparation of creative asset grids, trafficking plans.
EDUCATION AND EXPERIENCE QUALIFICATIONS
- Minimum 4-year degree in marketing or business related program
- 3-5 Years Strong preference for advertising agency experience in account management or project management.
REQUIRED KNOWLEDGE, SKILLS or ABILITIES
- Foundation in integrated marketing and multi-media channel marketing including an understanding of digital channels
- Ability to collaborate with agencies to develop and communicate brand messages that engage consumers
- Ability to evaluate and provide feedback on creative ideas in a way that improves the quality and effectiveness of the work and maintains strong working relationship with internal resources and agency partners
- Ability to manage budgets on assigned projects
- Ability to set goals, determine priorities, plan, organize and follow through on assigned responsibilities
- Strong project management skills
- Thrives in an environment where multiple projects are managed to on-time delivery
- Driven by the opportunity to solve business problems with creative thinking
- Strong communication skills and ability to speak and write concisely and effectively
- Ability to work independently and as a member of a team; collaborate with other departments and IMC team members.
- Advertising production experience
Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.