In this role you will:
Strategy & Analytics.
- Conduct in-depth analyses to understand market trends and track performance towards our marketplace giving goals.
- Develop new team dashboards and analytic structures to provide real-time insights into
marketplace performance. - Create personas and audience segmentation models to inform targeted marketing program
- Collaborate with Marketing channel leads in discussions/recaps of current and past promotions to identify areas of strength, weakness, and improvement to optimize tactics and messaging.
- Lead cross-departmental collaboration required to drive forward annual marketing priorities, working with Ops, Partnerships, and Product Marketing to seize and tackle shared opportunities
- Optimizations across owned, earned, and paid channels. Identify high-potential partnerships, influencers, and disruptive platforms.
Community Management & Insights
- Manage a diverse team to achieve significant outcomes in community engagement and insights.
- Lead analysis of usage data and prioritize improvements for long-running incentive programs.
- Define and track giving from key donor segments and teacher segments, supporting broader organizational strategy.
- Manage contracts and relationships with vendors related to community engagement programs.
Marketing Campaign Management
- Manage promotions for teachers and donors, collaborating with respective teams from strategy, briefing and concepting phases to production, post-production, and deployment into market.
- Collaborate with channel owners and project leads to identify optimization recommendations.
- Ensure campaigns and messaging is integrated across platforms.
Mid-Level Giving
- Coach and manage a team in development of this new function for the organization.
- Develop, implement and manage the mid-level donor program (individuals in the $1,000–$10,000 giving range), including establishing short-term and long-term strategies.
This role may be perfect for you if:
This position might be for you if:
- You're committed to our mission to support public school teachers and students and energized by sharing that passion with others. You're passionate about equity and excited to learn more and engage partners with our equity focus.
- Have 7+ years of marketing experience (nonprofit background a plus)
- You have strong capabilities in analyzing audience insights, developing segmentation models, and identifying strategic opportunities.
- You have excellent people leadership skills managing teams at different career levels with varying skill sets.
- You have strong project management and organizational skills and a history of leading projects or campaigns that involved multiple stakeholders and lots of moving pieces.
- Expertise in both qualitative and quantitative research methodologies, analysis, and synthesis
- Excellence in crafting compelling narratives and data visualizations to bring insights to life.
- Bonus points if you have knowledge of advanced analytics approaches such as predictive modeling, machine learning, statistical analysis, or social network analysis.
Compensation and Benefits
Our compensation philosophy ensures that we are both externally competitive with tech-forward nonprofits of a similar size and internally fair in our pay practices. The following ranges represent the target offer range given the scope and experience expectations for this role.
- The hiring salary range for this role is $84,000 - $95,000.
- We have a hiring salary range of $94,000 - $105,000 for specific higher cost of labor locations, which include New York City, San Francisco, Los Angeles, Seattle, Boston, and Washington, D.C.
Once employees are hired, everyone at DonorsChoose is eligible to receive annual performance-based raises as they grow in their role. We are open to a variety of experiences, and recognize that the person we hire may be less experienced or more senior than this job description as posted. If you don’t check every box listed here, or you know you’d bring additional experience to the table, we hope you’ll submit your application.
In addition, we offer full-time staff 25 paid vacation days per year and 11 paid holidays, a rich employer-paid individual and family health plan, a matching 401(k) plan (up to 5% of base salary), annual professional development stipend, and casual and flexible work environment. To learn more about what it is like to work for DonorsChoose, visit our .
Hybrid Workplace and Other Details
In this role, you’ll have the option to work a flexible hybrid schedule in our NYC office, or to work fully remotely from CA, CO, CT, DC, FL, GA, IL, IN, ME, MA, MD, MI, NJ, NY, OR, PA, RI, TX, VA, WA, or WI.
Candidates who are not in the NYC area should expect to travel to our NYC office on an as-needed basis, about 4-6 times per year. All work-related travel expenses will be covered by the organization and proper safety precautions will be taken to prevent the spread of COVID-19.
DonorsChoose participates in E-Verify. We will provide the U.S. Social Security Administration (SSA) and, if necessary, the U.S. Department of Homeland Security (DHS) with information from each new employee’s Form I-9 to confirm work authorization.
To Apply
Please submit your resume and answer the application questions online. Since we’re trying to get to know you through our hiring process, we ask that you please refrain from using AI writing tools to craft your response to our application questions. A cover letter is optional and may be addressed to Monique Canada, SVP, Marketing.
A Final Note
The DonorsChoose team works toward a nation where students in every community have the resources needed for an excellent education. To do this we hire and support a diverse team of the best and the brightest talent available.
We are an organization increasingly representative of the varied races and ethnicities, genders and sexual orientations, religious and political beliefs, and abilities that comprise our nation. DonorsChoose focuses on attracting, retaining, and advancing diverse talent because it makes us more effective, high-performing, creative, and resilient.
If you are passionate about our mission, highly skilled in your field, and looking for a place where you can bring all of yourself to work, we want you.
