Essential Job Functions
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- Craft and build the retail sales function to create an impactful organization; recruit and train new leaders on the team as the business and team grow
- Consistently deliver monthly, quarterly and annual volume and net revenue targets
- Proactively and decisively adjust retail plans to reflect dynamic needs of the company and category to ensure path to deliver annual targets
- Expand availability of Impossible Food products across all Retail channels through compelling data-driven analysis, in partnership with category management initiatives
- Ensure sales trade and volume forecasts are accurate
- Responsibly and effectively deploy trade funding as a tool to achieve growth objectives within investment targets
- Develop and implement detailed annual sales plan to achieve volume, net revenue and spending targets, then retail sales, distribution and broker strategies to achieve
- Set clear objectives and critical metrics for the retail sales team to set expectations and measure success aligned with the overall company growth targets and objectives
- Define the optimal sales force structure initially and as the business scales – team, distributors, and brokers
- Ensure success in all top tier retailers and strategic partners; develop direct relationships within partner organizations from the top to bottom and integrate customer needs to internal milestones and decision making process
- Manage overall retail sales budget and forecasts
- Put the infrastructure, processes, and systems in place to support a fast growth business
- Take data driven approach to understanding and driving the retail business
- Communicate clearly, frequently, confidently and broadly with all cross-functional partners and the management team
- Be a strong cross-functional partner to marketing, communications, finance, accounting, corporate strategy, R&D and supply chain.
- Work closely with marketing and finance to create partner programs generally and for all major retailers
- Empower and challenge team members to achieve their greatest potential
- Challenge the status quo of “how things work” in the food industry to knock down barriers to grow the business faster than any food brand ever has
Basic Qualifications
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- Minimum of a Bachelor’s degree from a four-year college or university
- 15+ years of CPG / food retail sales and management experience with demonstrated success driving growth brands
- Success as a sales leader pioneering and driving a hyper growth CPG brand in retail
- Success building and leading sales organizations
- Demonstrated ability to create differentiated, effective GTM strategies by Retail channel and customer
Preferred Qualifications:
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- Preference for experience in selling refrigerated and/or frozen grocery items, understanding unique cold chain challenges
- Mission driven with genuine interest and passion for Impossible’s mission
- Highly collaborative with all functions (R&D, marketing, communications, finance, strategy, supply chain)
- Demonstrated success working independently, while navigating in a constantly evolving and often chaotic (and exciting!) high growth environment
- Well organized, resourceful, positive attitude, and driven to excel
- Strong communication skills, written and verbal
- Ability to convert complex challenges into concise, focused strategies and priorities
- Data, results driven approach
- Skill in implementing and using data systems (example – CRM)
- Strong analytical skills and can think strategically
- Ability travel up to 50% of the time
$214,500 - $343,000 a year
The US base salary range for this full-time position is $214,500-$343,000 + Sales Incentive Bonus + equity + benefits. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Impossible Foods Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, status as a protected veteran, status as a qualified individual with a disability, or any other trait protected by law.
Impossible Foods offers opportunities to all job seekers including job seekers with disabilities. If you need a reasonable accommodation to assist with your application for employment or interview process, please contact us by sending an email to or call 855-877-6365. Resumes or CVs submitted to this email inbox will not be accepted.
If the ability to work remotely is indicated, this role can be performed from any US state except for Alaska, Hawaii, New Mexico, Oklahoma, and Wisconsin.
This role is not eligible for Visa Sponsorship.
