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SENIOR MARKETING CAMPAIGN MANAGER
Cognite

   Location: Tx and houston tx

  Time: 2 weeks ago

Cognite - Senior Marketing Campaign Manager

Senior Marketing Campaign Manager

Austin, Texas
Marketing – Product Marketing /
Full-Time /
Hybrid
About Cognite
Embark on a transformative journey with Cognite, a global SaaS forerunner in leveraging data to unravel complex business challenges through our cutting-edge Cognite Data Fusion (CDF) platform. We were awarded the  & . In the realm of industrial digitalization, we stand at the forefront, reshaping the future of Oil & Gas, Manufacturing and Energy sectors. Join us in this venture where data meets ingenuity, and together, we forge the path to a smarter, more connected industrial future.

Learn more about Cognite here

Our values
Impact: Cogniters strive to make an impact in all that they do. We are result-oriented, always asking ourselves.
Ownership: Cogniters embrace a culture of ownership. We go beyond our comfort zones to contribute to the greater good, fostering inclusivity and sharing responsibilities for challenges and success. 
Relentless: Cogniters are relentless in their pursuit of innovation. We are determined and deliverable (never ruthless or reckless), facing challenges head-on and viewing setbacks as opportunities for growth. 



The Senior Marketing Campaign Manager will be responsible for designing, executing, and optimizing multi-channel campaigns that drive demand generation, build brand awareness, and support customer acquisition. This role requires a deep understanding of the B2B sales cycle, customer journey, and how to leverage various marketing channels (email, paid media, content, events, etc.) to achieve business goals. The ideal candidate will be a highly organized, strategic thinker who thrives on data-driven insights and collaboration across teams.

What You'll Do

    • B2B Campaign Strategy & Planning:
    • Develop and execute integrated B2B marketing campaigns that support business objectives, including lead generation, brand awareness, and customer retention.
    • Work closely with sales, product, and content teams to understand target customer segments, pain points, and opportunities to tailor messaging and campaigns.
    • Define and track campaign goals, KPIs, and target audiences, and ensure alignment with overall business strategy.
    • Campaign Execution & Management:
    • Plan and execute cross-channel content marketing campaigns across email, social, and other paid media channels. 
    • Collaborate with product marketing, content, and creative teams to develop compelling messaging, offers, and assets that resonate with B2B buyers and align with the sales funnel.
    • Ensure that campaigns are executed on time, within budget, and with the necessary resources for success.
    • Lead Generation & Nurturing:
    • Design and implement lead nurturing strategies to engage prospects at every stage of the sales funnel, from awareness to decision-making.
    • Use segmentation, targeted messaging, and marketing automation to qualify and nurture leads through email, retargeting, and personalized content.
    • Collaborate with the sales team to ensure smooth handoffs of qualified leads and help refine lead scoring models based on campaign performance.
    • Analytics & Performance Optimization:
    • Works with marketing ops team to monitor and analyze campaign performance metrics (conversion rates, CPL, MQLs, ROI, etc.) to assess effectiveness and make data-driven decisions for optimization.
    • Provide regular reporting on campaign results, including actionable insights and recommendations for improvement.
    • Leverage A/B testing, multivariate testing, and other optimization techniques to maximize campaign performance.
    • Market & Audience Insights:
    • Conduct research on market trends, competitor activities, and customer needs to inform campaign strategy and messaging.
    • Use data from CRM systems, analytics platforms, and sales feedback to continuously improve the effectiveness of campaigns and targeting.
    • Cross-functional Collaboration:
    • Partner with the sales team to align on messaging, target accounts, and KPIs to ensure that marketing campaigns generate high-quality leads that convert into opportunities.
    • Work closely with the content team to develop case studies, whitepapers, eBooks, blog posts, and other assets that support lead generation and nurture efforts.
    • Collaborate with the product and customer success teams to ensure campaigns reflect product updates, customer needs, and success stories.
    • B2B Thought Leadership & Industry Awareness:
    • Stay up to date on industry trends, B2B marketing best practices, and emerging technologies to ensure campaigns remain innovative and competitive.
    • Share insights and thought leadership internally to help shape broader marketing strategies and tactics.

Who You Are

    • Education:
    • Bachelor’s degree in Marketing, Business, Communications, or a related field. Advanced degree or certifications in B2B marketing is a plus.
    • Experience:
    • 5+ years of experience in B2B marketing, demand generation, or campaign management, with a proven track record of managing end-to-end campaigns that generate high-quality leads and drive sales.
    • Experience with B2B marketing platforms and tools, including CRM systems (e.g., Salesforce), marketing automation platforms (e.g., HubSpot, Marketo), and analytics tools (e.g., Google Analytics, Tableau).
    • Strong understanding of B2B buyer personas, sales cycles, and decision-making processes.
    • Experience managing multi-channel campaigns across email, content, paid media, social, events, and other B2B-specific channels.
    • Skills & Competencies:
    • Strong project management and organizational skills, with the ability to handle multiple projects simultaneously and meet deadlines.
    • Excellent communication skills, both written and verbal, with the ability to articulate complex ideas in a clear and compelling way.
    • Analytical mindset, with the ability to interpret data and apply insights to improve campaign performance.
    • Results-driven with a focus on KPIs and a strong understanding of ROI.
    • Ability to collaborate effectively with cross-functional teams and senior leadership.
    • Experience in B2B SaaS, tech, or another high-growth industry is a plus.
A snapshot of our many perks and benefits as a Cogniter
* Competitive Compensation including base plus bonus
* 401(k) with 4% employer matching
* Health, Dental, Vision & Disability Coverages with premiums fully covered for employees and all dependents
* Unlimited PTO + flexibility to enjoy it
* 18 Company Holidays including the week between Christmas & New Years
* Paid Parental Leave Program
* Employee Stock Purchase Program (ESPP)
* Employee Referral Program
* Company Paid Friday Lunch via DoorDash + Fully Stocked Fridges in the offices
* Join a team of 70 different nationalities

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