WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS
is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 200+ people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen.
Ad Age touted that “Known may be the ultimate example of a full-service agency,” and honored us with two prestigious recognitions this year:. Without our incredible partnerships with our clients, spanning across the leading brands in finance, technology, entertainment, media, CPG, real estate, and many other categories, honors like this could not be possible, and also have helped us earn additional awards and recognitions over the years like: Emmys, Clios Entertainment and Sports Awards, Effies, Cannes Lions Awards, ProMax Agency of the Year, and Digiday’s Most Innovative Media Agency to name a few.
We couldn’t create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world at large. Our offices around the U.S. are open and while most of our people work in a hybrid setting, we are a distributed workforce with a number of Knowners working remotely.
BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOU
About the role:
Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes.
The Associate Director, Media Strategy, HCP will lead media planning efforts for a major pharmaceutical company. You will lead strategic planning for their annual media campaign working in close partnership with channel lead counterparts. This position reports to the Director, Media Strategy.
WHAT YOU’LL DO
- Media Strategy
- Develop cross-channel strategy & planning for HCP media campaigns both externally and internally as oversight, as well as coordinating the inputs for buying
- Create synergies between Consumer Media plans and HCP plans to ensure a unified message is delivered across regions and audiences
- Writing client briefs & translates them into insights-led media strategy
- Working closely with data science and channel leads who are responsible for driving campaign performance goals through the application of scientific methods and technology
- Remain fully embedded in all aspects of the HCP campaign including the planning process, through campaign execution and measurement
- Client Relations
- Serving as the primary day-to-day media contact for key clients
- Lead & manage assigned aspects of client relationships
- Partner with clients to understand their business goals, marketing objectives and competitive constraints for the purpose of leading agency media planning outputs
- Account Management
- Representing media in co-deliverables with our or client’s creative and brand strategy teams for cohesive, integrated services
- Foster collaboration between teams; work with partner agencies (where applicable) to integrate messaging & creative campaigns into overall media campaigns
- Oversee cross-channel budget management working with client and internal stakeholders
- Campaign Execution
- Align measurement framework to client business objectives, ensuring strategy is followed through to execution
- Coordinate with buyer scientist and channel teams to map strategy with activation
- Ensure measurement plan is executed to client expectations
WHO YOU ARE AND WHAT YOU HAVE
- 6+ years of client-facing media planning experience with a track record of driving results
- Previous HCP agency experience required
- In-depth knowledge of pharmaceutical marketing, the media landscape, consumer behavior and media consumption
- Cross-channel understanding of the media plan ecosystem and lifecycle from strategy to reporting
- Curious mindset with strong critical thinking skills needed to solve diverse business challenges
- Experience in a client-facing environment leading relationships with a commitment to excellence
- Superb communication and presentation skills translating client challenges to campaign solutions
- Ability to work collaboratively in a cross-functional environment (internally & externally)
- Desire to be a hands-on multi-tasker that thrives in a fast-paced environment
- A data-driven approach, leveraging insights to develop strategy and define measurement
SOME OF OUR PERKS
- Unlimited paid time off
- 401k with company matching and no vesting period
- Annual bonuses
- Generous medical plan
- Paid parental leave
ONE LAST THING TO ASK YOURSELF
All this might sound great, but you’re probably still wondering, “Would I be a good fit for Known?” or “Would Known be a good fit for me?” Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There’s always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.
Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.
The base salary for this position is $120K-$130K.
This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.
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