The Summer Olympic and Paralympic Games will be hosted in Los Angeles, California in 2028, returning to the United States for the first time in over 30 years. 2028 will be the first time LA hosts the Paralympic Games, creating an opportunity to expand awareness, understanding and inclusion of people with disabilities.
LA28, the organizers for the 2028 Olympic and Paralympic Games in Los Angeles, is on a mission to create an unparalleled Games experience for athletes, fans, partners, our community and our people. Our vision is to collectively create what’s next through sport, community and the power of our differences.
The 2028 Olympics and Paralympics will represent LA and leverage the strength of our community’s diversity and creativity as we collectively work to design a Games that we all want to be a part of. We do this by focusing on people and by inviting everyone into the story of the LA28 Games.
The LA28 organizing committee is an independent, non-profit organization that is privately funded and governed by a board of directors.
Our Vision is to collectively create what’s next by harnessing sport, community and the power of our differences. Our Mission is to create an unparalleled Paralympic and Olympic Games for athletes, fans, partners, our community and our people.
Values and Behaviors:
- Optimism – Embody a positive, enthusiastic, and solution-oriented attitude in everything we do; challenge the status quo, inspire and support one another to achieve our best; have our eyes on the future and believe we can make a meaningful impact
- Integrity – We communicate openly and honestly, listen, and respectfully value multiple perspectives; we do what we say and are accountable for everything we do; we do the right thing, always. Even when it isn’t easy
- Excellence – We hold ourselves to the highest standard and expectations; we live our values and truths and persevere through challenges; we are continuous learners and adapt and pivot with speed to meet changing needs
- Inclusion – We seek to represent, include, empower and level the playing field; our work reflects the communities we serve and the world in which we live; we leverage our platforms to bring awareness to issues relevant to who we are
- Co-Creation – We are authors of a shared story. Everyone contributes their unique voice to our shared mission; we share pride in our accomplishments and ownership of our shortcomings
- Boldness – We embrace creativity, courage and outside-the-box thinking; we are unafraid to take risks, explore unconventional solutions, and learn from the process; we are innovators, disruptors, and challengers of the status quo
Hospitality Marketing & Servicing Manager:
The LA28 Commercial Hospitality team is leading a think-different approach to modernizing the Olympic and Paralympic hospitality experience for stakeholders and fans through unparalleled access to VIP, once-in-a-lifetime packages. In partnership with On Location, LA28’s Official Hospitality Provider, the Commercial Hospitality team is responsible for creating a robust and integrated commercial hospitality strategy that supports our key stakeholders and operational needs while securing a key revenue stream for LA28.
Reporting to the Head of Commercial Hospitality and working hand-in-hand with On Location, the Manager of Hospitality Marketing and Servicing will be responsible for overseeing the comprehensive Marketing & Servicing Plan for LA28 Hospitality across all client groups. This includes, but is not limited to, creating, planning, executing, and managing the hospitality marketing plan and creative approvals process. Additionally, this role will liaise between internal departments, external stakeholders, partners, and others to develop and implement the hospitality stakeholder servicing plan.
The successful candidate will have a proven track record of overseeing marketing at large-scale hospitality events while considering operational complexities to ensure objectives are met while contributing to commercial opportunities.
Key Responsibilities:
Marketing
- Guide, monitor and support the marketing activities & delivery of the Global Hospitality Program with our official hospitality provider, On Location, to ensure the joint success of LA28 & On Location
- Liaise with LA28 and On Location research and insights teams to develop and deliver surveys, updates, recaps and reporting with accuracy in a timely manner, including recommendations for future marketing execution
- Coordinate and support our hospitality provider and its sub-distributors’ in relation to marketing, asset and communication rights to integrate products into LA’s materials and campaigns while ensuring differentiation from other LA28 products
- Develop and deliver a robust Hospitality Marketing Calendar that aligns with On Location and LA28 Marketing Teams to build awareness of LA28 Hospitality, drive interest in LA28 Hospitality products, and convert sales.
- Work with marketing and communications teams to assist with go-to-market communications and Hospitality sales phasing plans.
- Integrate with the LA28 Ticketing Team and LA28 Marketing Team to ensure cross-promotion and collaboration on all go-to-market strategies, activation plans, and timelines.
- Lead all approvals processes working closely with the IOC/IPC and the USOPP Teams while continuously seeking ways to improve efficiencies.
- Proactively support and identify opportunities to improve materials where needed on all Hospitality Sales Campaigns
- Create presentations, tracking documents and other work product as needed
- Handle additional administrative functions as needed
Stakeholders
- Consolidate an overarching Stakeholders Hospitality Plan, integrating all stakeholder group plans (IFs, NOCs, TOPs, etc.) – this plan should establish policies and sales order procedures for all client groups, as well as service levels and T&Cs
- Launch Games Stakeholders Engagement process to include overall governance, communicated engagement plan and timelines, roles and responsibilities, delivery of appropriate hospitality collateral and assets with terms and conditions per stakeholder group while collecting their feedback and servicing to the best of each stakeholders needs
- Develop Hospitality Guides and Hospitality Product Catalogue inclusive of our approved brand guidelines, key hospitality information (e.g. pricing, competition schedules, etc.), rules and regulations and overall view for the Games Hospitality process
Background & Qualifications:
- Minimum 4-5 years of relevant industry experience in marketing, sports marketing, or hospitality marketing
- Background in client engagement and servicing through previous related experience as a marketing service coordinator or similar role
- Knowledge of creative and marketing tools
- Knowledge of CRM software (Salesforce Preferred) and content management systems
- Commitment to understanding marketing industry trends, preferably in sports marketing or hospitality marketing
- Ability to work effectively under pressure and to tight deadlines
- Self-directed/self-starter individual with excellent organizational skills and the ability to handle multiple projects in a fast-paced environment
- Proven presentation preparation skills and ability to work and communicate successfully with various audiences
- Proficient in SEO/SEM and Google Analytics
- Strong analytical skills
- Proficient in Microsoft Office products (Word, Excel, PowerPoint, etc.)
- Professional Sports/Events Hospitality Marketing Background Preferred
Expectations:
- Experience working with a diverse range of stakeholders and proven success at building excellent working relationships in order to understand and deliver on their needs
- Experience collaborating effectively with multiple teams across different companies, locations, and time zones
- Experience working with senior executives across multiple functional areas
- Demonstrated commitment to Diversity, Equity, Inclusion, and Belonging (DEIB), including experience prioritizing accessibility principles in strategy development
- Experience leveraging creativity and innovation to create marketing plans for diverse groups of stakeholders and attendees
- Self-starter with experience in defining tasks, seeking feedback, and evolving work where applicable
- Strong communication, team building, and interpersonal skills
Education:
- Bachelor’s Degree Required in Marketing / Sports Marketing or equivalent work experience
The annual base salary range for this position is $80,000.00 - $105,000.00. The pay scale provided is the range that LA28 reasonably expects to pay as starting base compensation for this role. All LA28 compensation remains subject to final determination based on individual candidate qualifications, experience, or other reasonable criteria consistent with LA28’s operational business needs and applicable law.
LA28 does not provide relocation assistance.
LA28 is committed to operating fair and unbiased recruitment procedures allowing all applicants an equal opportunity for employment, free from discrimination on the basis of religion, race, sex, age, sexual orientation, disability, color, ethnic or national origin, or any other classification as may be protected by applicable law. We strive to build a team that is diverse, inclusive and encourages qualified candidates of all backgrounds, perspectives, and identities to apply. We will consider all qualified candidates with criminal histories in a manner consistent with local law. We assess applications based on relevant skills, education, and experience a candidate can add to our team.
