WHAT YOU’LL DO
- Assisting in all elements of a search campaign launch, including campaign setup, ad trafficking, and QA across all platforms.
- Independently build and sometimes present campaign-related analyses and results. These analyses can include everything from keyword bids to longer term trends, experiment results, and landing page deep dives.
- Derive and implement optimizations and new campaign strategies, such as new bid strategies, ad copy A/B tests, and keyword research / ideation to improve performance
- Ideate on new analytical methodologies for optimizing our campaigns
- Validate data analyses by reviewing and performing audits of our data in reporting or creating new analyses that better serve our clients or improve our efficiency
- Day-to-day monitoring, management, analytics, optimization, and development of assigned campaigns
- Develop new approaches (algorithms, models, and automation) to optimize KPIs and improve Known IP
- Operate existing software infrastructure to traffic, evaluate performance, and analyze media
WHO YOU ARE AND WHAT YOU HAVE
- A BS/BA degree from an accredited college or university. STEM degrees are preferred.
- 2+ years professional experience in analytics, advertising, ad tech, or media
- 1+ years of professional experience working with Google Search
- Can exhibit technical leadership and critical thinking by reviewing and identifying errors
Skills, Abilities, and Knowledge
- Understanding of the fundamentals of search engine marketing
- Knowledge of and in-platform experience with Google Ads and Paid Search
- High proficiency with Excel
- Strong math and statistics foundational knowledge
- Proven ability to work independently and efficiently
- Attention to detail
- Time management
- Excellent verbal and written communication
- Some experience presenting work and the desire to develop this area
- Aptitude for deeply interpreting data/analytics
- Experience with data visualization tools such as Looker or Tableau is a plus
Competencies
- Detail-oriented with a desire for managing the quality & accuracy of analytics, including checking your own and others’ work
- A desire to work on challenging problems that require flexibility in approach -- everything from on-the-fly analytics to statistics, big data, machine learning, and mathematical algorithms (but not alone!)
- Ability to think strategically, analytically, and proactively about diverse business problems
- Collaborative attitude
- Self motivated and exhibits initiative
- Willing & able to learn quickly
- Abundant intellectual curiosity and integrity
SOME OF OUR PERKS
- Unlimited paid time off
- 401k with company matching and no vesting period
- Annual bonuses
- Generous medical plan
- Paid parental leave
ONE LAST THING TO ASK YOURSELF
All this might sound great, but you’re probably still wondering, “Would I be a good fit for Known?” or “Would Known be a good fit for me?” Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There’s always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.
Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.
The base salary for this position is $65K - $80K.
This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.
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