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Responsibilities
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Drive multi-year product strategies in partnership with Product Managers across the full development lifecycle from ideation, alpha, beta towards successful GA launches as well as growing product adoption post-launch
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Build strong, inclusive cross functional partnerships with colleagues from diverse backgrounds to develop and execute go-to-market strategies to acquire, convert, drive adoption and expand Upwork Enterprise customers
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Own the intersection of Product Management & Marketing teams, serving as the two-way conduit and “Communicator-in-Chief” between the departments, ensuring high degrees of transparency and fluidity of information at all times
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Craft a compelling narrative around a business problem and explain complex, technical enterprise features in words that will resonate with decision makers
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Demonstrate excellence in distilling product complexity into differentiated, compelling, memorable, simplified, and ready-to-use positioning and messaging that drives understanding, consideration, and adoption of Enterprise Suite.
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Define and articulate value propositions in customer-facing assets and marketing creative that come to life through sales presentations, web, digital, in-product messages, press release, field events, etc to drive pipeline and bookings
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Can prioritize tasks from a business point of view and make data-driven decisions to grow customer engagement and revenue
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Be the voice of enterprise customers and gather deep market, product, and customer insights to inform our product roadmap and develop our go-to-market strategy (positioning & messaging all the way to integrated marketing campaigns)
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Synthesize various data sources to distill into insights that can help shape our strategy, direction and execution in enterprise
Minimum Requirements
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BA/BS degree
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At least 8 years experience working in product marketing or a related field such as product management, growth marketing, or strategy consulting
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At least 3-5 years experience in B2B enterprise SaaS companies with a sales team
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Proven storytelling skills to communicate with external and internal stakeholders
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Experience working collaboratively and cross-functionally with an array of internal and external teams
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Is a self-motivated team player with a keen eye for detail and a knack for process improvement
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Maintains a positive, "can-do" attitude and embraces challenges and ambiguity with a solutions-oriented mindset
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Ability to work independently and manage multiple projects simultaneously
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Strong track record of delivering high-quality work
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Strong ability to think strategically and analytically, then follow through to execution with unyielding attention to details
Preferred Requirements
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Experience in product marketing at both early-stage startups and larger tech companies, with a proven track record of launching successful products and features
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Experience illustrating high-accountability in a dynamic, rapidly changing workplace
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Experience influencing and communicating cross-functionally and with management at all levels
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Ability to easily switch between strategy and execution
The annual base salary range for this position in California and Washington is displayed below. The range displayed reflects the minimum and maximum salary for this position in California and Washington, and individual base pay will depend on your skills, qualifications, experience, and location. Additionally, this position is eligible for the annual bonus plan or sales incentive plan and eligibility to participate in our long term equity incentive program.
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