Senior Product Marketing Manager - Enterprise

Responsibilities

• Drive multi-year product strategies in partnership with Product Managers across the full development lifecycle from ideation, alpha, beta towards successful GA launches as well as growing product adoption post-launch

• Build strong, inclusive cross functional partnerships with colleagues from diverse backgrounds to develop and execute go-to-market strategies to acquire, convert, drive adoption and expand Upwork Enterprise customers

• Own the intersection of Product Management & Marketing teams, serving as the two-way conduit and “Communicator-in-Chief” between the departments, ensuring high degrees of transparency and fluidity of information at all times

• Craft a compelling narrative around a business problem and explain complex, technical enterprise features in words that will resonate with decision makers

• Demonstrate excellence in distilling product complexity into differentiated, compelling, memorable, simplified, and ready-to-use positioning and messaging that drives understanding, consideration, and adoption of Enterprise Suite.

• Define and articulate value propositions in customer-facing assets and marketing creative that come to life through sales presentations, web, digital, in-product messages, press release, field events, etc to drive pipeline and bookings

• Can prioritize tasks from a business point of view and make data-driven decisions to grow customer engagement and revenue

• Be the voice of enterprise customers and gather deep market, product, and customer insights to inform our product roadmap and develop our go-to-market strategy (positioning & messaging all the way to integrated marketing campaigns)

• Synthesize various data sources to distill into insights that can help shape our strategy, direction and execution in enterprise

Minimum Requirements

• BA/BS degree

• At least 8 years experience working in product marketing or a related field such as product management, growth marketing, or strategy consulting

• At least 3-5 years experience in B2B enterprise SaaS companies with a sales team

• Proven storytelling skills to communicate with external and internal stakeholders

• Experience working collaboratively and cross-functionally with an array of internal and external teams

• Is a self-motivated team player with a keen eye for detail and a knack for process improvement

• Maintains a positive, "can-do" attitude and embraces challenges and ambiguity with a solutions-oriented mindset

• Ability to work independently and manage multiple projects simultaneously

• Strong track record of delivering high-quality work

• Strong ability to think strategically and analytically, then follow through to execution with unyielding attention to details

Preferred Requirements

• Experience in product marketing at both early-stage startups and larger tech companies, with a proven track record of launching successful products and features

• Experience illustrating high-accountability in a dynamic, rapidly changing workplace

• Experience influencing and communicating cross-functionally and with management at all levels

• Ability to easily switch between strategy and execution