WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS
is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 200+ people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen.
Ad Age touted that “Known may be the ultimate example of a full-service agency,” and honored us with two prestigious recognitions this year:. Without our incredible partnerships with our clients, spanning across the leading brands in finance, technology, entertainment, media, CPG, real estate, and many other categories, honors like this could not be possible, and also have helped us earn additional awards and recognitions over the years like: Emmys, Clios Entertainment and Sports Awards, Effies, Cannes Lions Awards, ProMax Agency of the Year, and Digiday’s Most Innovative Media Agency to name a few.
We couldn’t create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world at large. Our offices around the U.S. are open and while most of our people work in a hybrid setting, we are a distributed workforce with a number of Knowners working remotely.
BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOU
About the role:
At the core of every successful marketing strategy is a deep understanding of people. Our Strategy practice is made up of many different backgrounds, but there is a connecting thread which is that we are all fascinated by people and excited by ideas. We love to get into the weeds of everything, hack our way through to something meaningful, and connect the dots to craft stories that fuel impactful strategies that drive differentiated business value for our clients. No discipline does this as intimately as our Human Insights (Qualitative) team.
As the leader of the Human Insights team, you will be responsible for the department’s commercial, cultural, and client success. You will nurture and oversee major client relationships and research programs. You will provide leadership and mentor a diverse team and ensure their individual and collective growth and wellbeing. You will set the strategic direction of the department that inspires employees, clients, and the industry. You will partner with leaders across the Strategy practice (Analytics, Brand Marketing, and Social Strategy) and Known (Creative and Media) to deliver innovations, insights, and strategies that fuel modern marketing.
WHO YOU ARE AND WHAT YOU HAVE
- 8+ years of progressively responsible custom qualitative market research and consulting experience. You’re an active, hands-on practitioner–you’re still designing and executing qualitative research today along with leading a team or practice area.
- You’re a savvy seller with a roster of clients who want to work with you wherever you are.
- You’re driven. Your passion, energy, enthusiasm, initiative, and intellectual curiosity are infectious.
- You’re leading a high-performing team that is always learning and always seeking a better way. You’re embracing new methods and technologies and love to innovate.
- You’re transforming the way your team works using AI and new methods to improve productivity or enrich insights.
- Experience managing a P&L or sub-P&L to hit ambitious commercial goals.
- An expectation for excellence (not perfection) that can balance efficiency and innovation.
- Portable expertise in the consumer IT sector (ideally you have either been in-house or had one or many consumer tech companies as your client: Apple, Google, Meta, Microsoft, Netflix, Amazon, etc.); entertainment sector, and consumer goods/services. Experience with enterprise / B2B Tech is a definite plus.
- Experience and confidence in advising client stakeholders, both traditional research points of contact and business stakeholders – from Product to Marketing to the C-suite.
- Proven ability to successfully oversee a program of projects led by a broad team which might include analytics, research, marketing, creatives, brand, media, social strategy teams.
- Experience with, and demonstrated success, in managing/mentoring, building, and sustaining a culture that fosters growth, accountability, and inspires the team to care about not only the work but about each other.
- The ability to be flexible, accountable, secure stakeholder buy-in, a self-starter, with strong communication and organizational skills for a fast-paced environment.
- A high level of proficiency with and flexibility to work across Google Suite (Docs, Slides, Sheets) and Microsoft Office (Word, Power Point, Excel)
- A desire and ability to travel both domestically and internationally.
WHAT YOU’LL DO
This is an opportunity to jump out of the traditional and into an innovative sandbox affording a huge opportunity to make an impact as a client lead, thought leader, collaborator, mentor, practitioner, nurturing a client portfolio and guiding the delivery of impactful client engagements anchored in Qualitative techniques.
This is not just a traditional, formulaic research job; this opportunity is designed for someone that wants to do something bigger than market research, has ambition and is capable of managing the commercial performance of the department to hit and exceed collective business goals.
- Contribute as a client advisor to advance our existing client portfolio, deepen existing client relationships, and expand our footprint in the market. You’ll bring some past or present clients to Known, and you’ll help us grow new ones.
- Lead and mentor a team of qualitative researchers, and be responsible for the growth, development, and success of the team, its culture, as well as the individuals under your leadership.
- Guide the team to derive meaningful insights that helping our clients better understand their key constituencies, where to fit into their lives, what matters to them about the brands and products, how to express their unique value to the marketplace above and beyond what the competition can do to ensure our clients deliver the right message, to the right targets, in the right channels, at the right time.
- Develop qualitative research strategy that is aligned with business objectives, lead a collaborative and innovative environment, ensure that the quality of delivery of the team is impactful and differentiated.
- Invent or adopt methods, tools, and processes that keep Known on the cutting edge. Help us continue our innovation our AI, ML, Data Science, and whatever comes next.
- Collaborate with Known’s Analytics, Brand, Social, Creative, and Media teams to integrate qualitative insights with quantitative data and brand strategies, delivering comprehensive insights, and translate findings into actionable recommendations for creatives, social and media teams, and world class brands.
- One of the most important traits of all is the ability to lead by example - from delivering a C-level briefing to writing a screener or executing focus groups, you are actively setting the pace for this ~10 person team.
SOME OF OUR PERKS
- Unlimited paid time off
- 401k with company matching and no vesting period
- Annual bonuses
- Generous medical plan
- Paid parental leave
ONE LAST THING TO ASK YOURSELF
All this might sound great, but you’re probably still wondering, “Would I be a good fit for Known?” or “Would Known be a good fit for me?” Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There’s always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.
Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.
The base salary for this position is $160K - $180K.
This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.
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