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ABM COORDINATOR
Cognite

   Location: Tx and houston tx

  Time: 4 days ago

Cognite - ABM Coordinator

ABM Coordinator

Austin, Texas
Marketing – Product Marketing /
Hybrid
About Cognite
Embark on a transformative journey with Cognite, a global SaaS forerunner in leveraging data to unravel complex business challenges through our cutting-edge Cognite Data Fusion (CDF) platform. We were awarded the  & . In the realm of industrial digitalization, we stand at the forefront, reshaping the future of Oil & Gas, Manufacturing and Energy sectors. Join us in this venture where data meets ingenuity, and together, we forge the path to a smarter, more connected industrial future.

Learn more about Cognite here

Our values
Impact: Cogniters strive to make an impact in all that they do. We are result-oriented, always asking ourselves.
Ownership: Cogniters embrace a culture of ownership. We go beyond our comfort zones to contribute to the greater good, fostering inclusivity and sharing responsibilities for challenges and success. 
Relentless: Cogniters are relentless in their pursuit of innovation. We are determined and deliverable (never ruthless or reckless), facing challenges head-on and viewing setbacks as opportunities for growth. 



About the Marketing team
At Cognite, the Marketing team drives awareness, engagement, and pipeline growth for our industrial software solutions. Comprising experts in digital marketing, content, product marketing, events, communications, and demand generation, we work to communicate Cognite’s value, develop strategic campaigns, and build brand recognition. Our primary focus is to inspire and educate the market, generating high-quality leads that fuel the sales pipeline. We continuously refine our strategies, collaborate closely, and push ourselves to achieve excellence.

Overview of the ABM Coordinator role
As a Account-Based Marketing Coordinator at Cognite, you will be key in generating a qualified pipeline by identifying, researching, and engaging potential high-value accounts. This position is ideal for a driven individual with a passion for sales and a strong interest in account-based strategies. Working closely with the sales and marketing teams, you will support the execution of targeted ABM campaigns aimed at initiating interest and driving pipeline responsibilities will include conducting thorough account research and identification to prioritize target accounts within specific industries of Energy and Manufacturing. You will utilize market insights and buyer personas to inform your account selection, ensuring a strategic focus on high-potential opportunities. In addition, you will create and update targeted outreach sequences personalized for each account or specific persona, adapting messaging to address industry-specific challenges and will collaborate with ADR, marketing, and senior ABM team members to execute account-based marketing campaigns, helping to tailor content and strategies for each target account. Your proactive engagement and commitment to driving results will be essential in establishing Cognite as a trusted partner within the industrial sector, ultimately contributing to our mission of transforming industries through data-driven solutions.

What You'll Do

    • Conduct in-depth research to identify potential high-value accounts in targeted industries of Energy and Manufacturing in North America
    • Analyze and prioritize target accounts based on market insights, business potential, and alignment with company goals
    • Maintain detailed buyer personas to understand the motivations, pain points, and behaviors of key decision-makers within target accounts
    • Create and update personalized outreach sequences for target accounts, tailoring messaging to address specific challenges and goals 
    • Collaborate with the wider marketing team to create targeted content that resonated with the identified accounts - campaigns, books, case studies, gifts, etc.
    • Execute account-based marketing campaigns, aimed at generating new pipeline and logos, ensuring all elements are aligned with the overall marketing strategy and goals
    • Track and analyze engagement metrics for outreach efforts and campaigns to provide insights to optimize future strategies
    • Work closely with the sales team, but primarily Account Development Representatives (ADRs) to align on account strategies and share insights from marketing effort
    • Collect and analyze data on industry trends, competitor activities, and customer preferences to improve ABM strategies
    • Engage in ongoing training and professional development to enhance skills in account-based marketing and sales strategies.

Who You Are

    • You bring 1-2 years of experience in marketing, sales, or account-based roles, with an emphasis on B2B or high-value accounts preferred
    • Holding a BA/BS degree in marketing, business, communications, or a related field
    • Experience with Account-Based Marketing (ABM) Techniques and strategies is a plus but not required
    • You are proficient in using various CRM systems and marketing automation tools, including Zoominfo, Salesforce, LinkedIn Sales Navigator, HubSpot, and Outreach
    • Experience in the Energy and Manufacturing industries is a distinct advantage, giving you insights into sector-specific challenges, but not a requirement
    • Bilingual in Spanish or Portuguese is a plus
    • You are motivated to design and optimize best practices for the ABM role
    • Strong ability to conduct research on accounts, industries, and personas, with attention to detail in gathering and analyzing information
    • Excellent written and verbal communication skills, with an ability to craft compelling, personalized messages for targeted outreach
    • Highly organized, with the ability to manage multiple accounts, campaigns, and tasks simultaneously
    • Proficiency in tracking engagement metrics and analyzing data to inform and adjust ABM strategies
    • Comfortable in a fast-paced environment, adjusting to new strategies, and working closely with sales, marketing, and other stakeholders.

What will your day look like

    • Conducting detailed research on potential high-value accounts and staying updated on industry trends, aligning findings with ABM goals to identify key opportunities - always in close collaboration with the ADR team
    • Customize and refine outreach sequences in Outreach, tailoring messages to resonate with each account’s unique needs and challenges.
    • Participate in regular syncs with the ADR team and marketing to share insights, align on campaign goals, and stay updated on evolving account strategies.
    • Monitor engagement metrics and account behaviors, analyzing what’s working to make data-driven adjustments to outreach approaches and ABM strategies.
    • Use insights gathered to optimize messaging and outreach tactics, flexibly adapting to any new account priorities or changes in strategy throughout the day.
    • Balance multiple accounts, keep track of ongoing campaigns, and stay organized to respond promptly to new priorities as they arise.
    • Drive pipeline growth by building momentum and interest in Cognite among targeted accounts, ensuring our presence stands out in a competitive market.
A snapshot of our many perks and benefits as a Cogniter
* Competitive Compensation including base plus bonus
* 401(k) with 4% employer matching
* Health, Dental, Vision & Disability Coverages with premiums fully covered for employees and all dependents
* Unlimited PTO + flexibility to enjoy it
* 18 Company Holidays including the week between Christmas & New Years
* Paid Parental Leave Program
* Employee Stock Purchase Program (ESPP)
* Employee Referral Program
* Company Paid Friday Lunch via DoorDash + Fully Stocked Fridges in the offices
* Join a team of 70 different nationalities

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