Job Location: Bethany Campus - Bethany, OK

Position Type: Staff Full-Time

Education Level: 4 Year Degree

Travel Percentage: Up to 25%

Full Time / Salary / Exempt

WORK SCHEDULE

Monday through Friday 8:00 am to 5:00 pm

JOB SUMMARY

Website and Paid Media Coordinator plays a pivotal role in driving our digital marketing initiatives. This individual is responsible for overseeing and optimizing website performance, executing A/B testing, and implementing dynamic content strategies to enhance user experience and drive lead generation.

RESPONSIBILITIES

Essential Functions:

• Develop conversion optimization strategies aligned with overall marketing goals.
• Create high-converting landing pages that effectively communicate value propositions and drive desired actions.
• Conduct A/B and multivariate tests to optimize website elements and improve conversion rates.
• Implement dynamic content to personalize user experiences.
• Collaborate with various university departments to manage and update the HubSpot-hosted website.
• Oversee Google Tag Manager (GTM) and Meta Pixel to track website activity, conversion events, and user behavior.
• Utilize Google Analytics 4 (GA4), Google Search Console, Hubspot, and SEMrush to analyze website performance and identify optimization opportunities.
• Monitor website performance using Google Search Console, Page Speed Insights, Lighthouse, and other relevant tools.
• Manage Meta Pixel for tracking conversions and audience retargeting.
• Utilize SEMrush for research, competitor analysis, and website audits.
• Work closely with digital contractors to ensure timely and accurate completion of tasks.
• Stay up-to-date with the latest CRO trends and best practices.

Required Qualifications:

• Southern Nazarene University is an expression of the Church of the Nazarene. According to SNU policy, all faculty and staff must profess faith in Jesus Christ, possess a strong personal Christian commitment and be committed to the SNU mission to make Christlike disciples through higher education in a Christ centered community.
• An understanding of the importance for diversity, inclusion and equity.
• Bachelor's degree in Marketing, Business, or related field.
• 3+ years of experience in CRO, digital marketing, and web analytics.
• Proven track record of increasing conversion rates through A/B testing and optimization.
• Strong understanding of website design and user experience principles.
• Proficiency in HubSpot, Google Analytics, Google Tag Manager, Google Search Console, Meta Business tools, and SEMrush.
• Experience with data analysis and reporting.
• Excellent project management and organizational skills.
• Strong attention to detail and ability to meet deadlines.
• Excellent written and verbal communication skills.
• Ability to prioritize multiple demands in a fast-paced work environment

Preferred Qualifications:

• Experience in higher education

Supervision Received:

Receives supervision and work assignments from a designated supervisor, although other staff members in the unit may provide work direction.

Supervision Exercised:

May be responsible for the coordination of work assignments for student employees.

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Benefits

Generous benefit structure including family health insurance plan (shared cost), long term disability, dental insurance, group life insurance, retirement matching, tuition remission, vacation, sick leave, personal days, and holidays.