CRO (Conversion Rate Optimization) Analyst
Job ID 2024-6968
Description
Key Responsibilities:
- Data Analysis and Reporting: Analyze website traffic, user behavior, and conversion data to identify areas for improvement. Regularly report on key metrics and insights.
- Customer & Market Research: Conduct user testing and market research to understand customer journey, customer experience, industry trends and competitor strategies.
- A/B Testing and Optimization: Design and coordinate with project managers to launch A/B or multivariate tests to optimize website and campaign performance. Analyze test results and make data-driven recommendations.
- User Experience Enhancement: Work closely with the web design and development teams to implement user experience enhancements.
- Collaboration: Collaborate with marketing, sales, product and development teams to deploy and measure CRO tests successfully and efficiently.
- Continuous Learning: Stay updated with the latest tools, technologies, and best practices in CRO and digital marketing.
- Bachelor's degree in Marketing, Business, Statistics, or a related field
- 2-5 years experience in CRO, web analytics, and digital marketing
- Strong analytical skills and experience with web analytics tools (e.g., Google Analytics, Adobe Analytics, Looker Studio)
- Experience with A/B testing tools and methodologies (e.g., Adobe Target, Convert.com, A/B Tasty)
- Knowledge of SEO, PPC, and digital marketing strategies
- Excellent communication and teamwork skills
- Creative problem-solving abilities
- Detail-oriented with a strong focus on quality and accuracy
- Certification in Google Analytics or similar tools
- CRO program or platform certification
- Familiarity with UX/UI design principles
- Knowledge of HTML, CSS, and JavaScript
- Experience in a fast-paced and dynamic business environment
At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to start at $65k and will depend on your skills, qualifications, and experience. We encourage all interested candidates to apply.
About Internet Brands:
Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek. For more information, please visit www.internetbrands.com.
Internet Brands and its wholly-owned affiliates are an equal opportunity employer.