Role Description: Sr. Director, Marketing

Mrs Fields Gifting and Licensing, LLC

Location: Salt Lake City, Utah

About the Company:

Established in 1977, the Mrs. Fields® name quickly became associated with warm, freshly baked cookies right out of the oven.

Celebrated by multiple generations, Mrs. Fields® today enjoys the highest aided brand awareness in the industry and maintains a strong market presence. Products are sold via MrsFields.com, gifting catalogs, call center and corporate sales team where it provides customers a vast selection of products for all occasions. Mrs. Fields® also licenses the use of its trademarks and recipes for distribution of products through a variety of retail locations.

Today, the Company’s signature cookie assortment has been extended into complementary giftable products including brownies, cakes, berries and beyond. Mrs. Fields® licenses the use of its trademarks and recipes for distribution of products through a variety of retail locations.

Mrs. Fields® is based in Salt Lake City, Utah and operates a robust production and distribution facility located in Salt Lake City, Utah. Website:

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies to drive online sales and brand awareness.
• Utilize data-driven insights to inform marketing decisions and optimize campaign performance.
• Develop and manage annual marketing budgets, including monthly and weekly budget allocations.
• Ensure effective utilization of the marketing budget to optimize return on investment (ROI) and margin delivered to the business.
• Monitor the performance of all marketing channels, including email, paid search, SEO, affiliate, social media, and more.
• Reallocate spending across channels as needed to maximize efficiency and effectiveness.
• Conduct daily reviews of site and channel performance during morning production calls, highlighting large orders for the Corporate Sales Team, identifying orders needing special attention or system issues, and sharing promotional plans with the Operations team.
• Facilitate weekly business reviews, updating weekly, monthly, and year-to-date (YTD) demand and shipped revenue results across all business lines.
• Collaborate with different departments (e.g., Finance, E-Commerce, and Merchandising) to set the channel and site promotional calendar.
• Manage relationships with marketing agencies and platforms to align marketing efforts with site and promotional plans.
• Oversee new partner onboarding processes, including legal documents (NDA, MSA, SOWs), finance setup, and success criteria.
• Review and approve all marketing-related invoices, ensuring accuracy and resolving any discrepancies.
• Provide executive oversight of search agencies on partner websites (e.g., Amazon, CostCo).
• Manage and mentor the Marketing team members, providing guidance and support to achieve departmental goals.

Ideal Candidate Experience/Qualifications:

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• 10+ years of marketing experience, with at least 5 years in senior leadership role.
• Proven track record of driving growth in a direct-to-consumer business.
• Strong analytical skills and experience with performance monitoring and budget management.
• Excellent communication and collaboration skills.
• Experience managing multiple marketing agencies and platforms.
• Familiarity with e-commerce marketing strategies and tools.

About ZCG:

ZCG is a leading, privately held merchant bank comprised of private markets asset management, business consulting services, technology development and solutions.

ZCG Principals have had industry leading track records in private market asset management for almost 30 years. ZCG manages approximately $7B of AUM¹ and its investors are some of the largest and most sophisticated global institutional investors including pension funds, endowments, foundations, sovereign wealth funds, central banks, and insurance companies.

ZCG has a global team comprised of approximately 400 talented professionals.

¹ References to total “assets under management” or “AUM” represent assets managed by Z Capital Group, LLC (“ZCG”). ZCG's methodology for calculating AUM includes (i) the enterprise values of the portfolio companies managed directly by ZCG, (ii) the leverage on which management fees are charged, (iii) undrawn capital that ZCG is entitled to call from investors in ZCG funds pursuant to their capital commitments, (iv) for collateralized loan obligation vehicles, the aggregate par value of collateral assets and principal cash, and (v) net asset values of ZCG managed open-ended credit funds. This calculation of AUM is not based on the definitions of AUM that may be set forth in agreements governing the investment funds, vehicles or accounts managed and is not calculated pursuant to regulatory definitions.