What you'll do:
- Build the Product Marketing function at Credit Karma from scratch – carving out scope and alignment on key KPIs along the way
- As Senior Director, Product Marketing for an Intuit business unit, you will also leverage your experience at multi-tiered or subsidiary-structured organizations in order to partner successfully with stakeholders across Intuit
- Own the product marketing fundamentals: positioning, messaging, user personas, product launches, competitive intelligence, segmentation and product discovery
- Inspire action through data-driven insights (market research, testing plans, etc) and drive your teams to execute with operational rigor and efficiency
- Partner with Growth Marketing, Product Management, Research, Brand and Creative teams to ensure the successful launch and marketing support of new products and ongoing marketing of them
- Provide world-class deliverables to differentiate the offerings in the market, including product positioning and messaging across the portfolio, website/app content; product naming; and competitive positioning
What we are looking for:
- 15+ years of experience in Product Marketing at a consumer technology company or commensurate experience, such as Growth Marketing or Brand Strategy
- 8+ years of experience of managing and coaching high-performing teams with experience applying consumer insights to improve the product and marketing experienc
The experience you will bring:
- Demonstrated experience collaborating and working with Product, Data Analytics and Creative teams
- Strategic mindset with a knack for transforming ideas into impactful product marketing initiatives
- Strong analytical capabilities, coupled with a creative flair to balance data with actionable insights, recommendations and insights
- Experience influencing and leading multiple distributed resources with an understanding of cultural differences in managing and leading people
- Outstanding communication skills to rally teams and present compelling strategies to stakeholders
- High ownership mentality with a strong willingness to roll up your sleeves while also being able to delegate effectively and lean on others
- Experience in a consumer focused technology company is preferred
CA Pay Transparency Notice:
Credit Karma’s mission of championing financial progress for all starts from within. That’s why we implemented role-based compensation, which ensures people who are in the same role receive the same pay with variations for geographic location only. It’s all part of a more comprehensive DEI strategy that helps level the playing field. The CA base salary range for this role is $320,000- $345,000, plus equity and benefits.
Equal Employment Opportunity:
Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws.
Credit Karma is also committed to a diverse and inclusive work environment because it is the right thing to do. We believe that such an environment advances long-term professional growth, creates a robust business, and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. We’ve worked hard to build an intensely collaborative and creative environment, a diverse and inclusive employee culture, and the opportunity for professional growth. As part of the Credit Karma team, your voice will be heard, your contributions will matter, and your unique background and experiences will be celebrated.
Please contact if you are interested in employment with Credit Karma and need special assistance or an accommodation to either apply or interview for a specific role.
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