Senior Manager, Field Marketing

WHAT YOU WILL DO IN THIS ROLE:

• In collaboration with the regional Sales Directors across the Americas region, create an integrated marketing activity plan that includes local execution of the global go-to-market initiatives and aligns to the regional sales strategies
• Manage a high-performing and diverse field marketing team. Management duties include, but are not limited to:
  • Working with your team in evaluating and prioritizing various programs to ensure budget and results are achieved 
  • Reporting on results of specific tactics as well as the breadth of the field marketing programs in your region that align and contribute to sales goal achievement
  • Coach, mentor and support development among team members
• Develop plans needed to: 
  • Amplify, localize and create demand generation and pipeline acceleration campaigns
  • Build local presence and credibility through events, speaking opportunities, web presence, content syndication and PR
  • Support key verticals, ABM and personalized tactics
• Support the region to retain existing customers, expand within the base, upsell and cross-sell as well as new customer recruitment
• Collaborate with Corporate Marketing functions to ensure red thread messaging of “brand to demand” in your plans
• Responsible for initiation, execution, management and measurement of local marketing activities. Including, but not limited to email campaigns, account-based marketing for cross sell, partner marketing planning and co-funding, digital marketing, events, social media activity, advertising
• Collaborate and work with our demand gen center of excellence for team for regional campaign components 
• Ensure lead follow up in region and align with BDR team
• Measure marketing programs at all levels of detail. Analyze outcomes, provide insights and present results to facilitate sound decision-making 
• Sales Stakeholder Management: Provide regular updates and takes inputs as a member of the region’s senior management team
• Attend Sales QBRs; prepare and present marketing plans, supporting tactics and performance metrics
• Is accountable for the marketing budget for North America and ensuring the spend is aligned to the regional objectives

TO BE SUCCESSFUL IN THIS ROLE YOU WILL NEED TO HAVE:

• Business/Marketing IT degree (preferred) but equivalent experience will also be considered in place of the education
• People management experience
• Extensive experience in field marketing 
• Proven experience of channel partner programs and co-marketing activities
• Knowledge of marketing technologies such as Salesforce.com, 6Sense and Eloqua
• Ability to drive ideas to execution - creative and hardworking
• Ability to operate, present and collaborate at a senior level
• Approachable and able to successfully collaborate with sales and international marketing teams
• Flexible and adaptive to change with the ability to multi-task in a fast-paced environment 

• BENEFITS 
• Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan. Tuition Reimbursement program. Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance. 
• Competitive salary, uncapped commission, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback
• Flexible paid vacation time, paid day off for your birthday, and company holidays. A variety of leave plans, including Parental Leave.
• Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health.  

Progress is proud to be an Equal Opportunity Employer!

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