Director, Marketing Operations and Demand Generation
Calibrate
Location: United states
Time: 8 months ago
OUR MISSION
Calibrate is on a mission to change the way the world treats weight. We’re defining a new category in metabolic health that mirrors what the research shows—that weight reflects our biology, not our willpower. Our program was designed by world leaders in obesity and nutrition science to improve metabolic health and drive long-term weight loss that’s impactful, realistic, and sustainable.
Obesity is America’s underlying pandemic and largest category of chronic disease, and Calibrate is closing the gap in care for 175mm adults in a $600bn market where we spend millions of dollars each year and do not lose millions of pounds.
To bring Calibrate to everyone who needs it, we’re building the first value-based model in obesity treatment, aligning incentives for patients, providers, payors, and pharmaceutical companies. We’ve built a suite of products that combine medication with our proprietary intensive lifestyle intervention to deliver results that last.Calibrate launched in 2020 direct-to-consumer and has since expanded into enterprise channels to increase access to effective obesity treatment.
Calibrate’s programs bring decades of clinical research directly to consumers, immersing members in a biweekly 1:1 coaching program and curriculum that educates and encourages them to build enduring healthy habits across the four areas essential to lasting metabolic health: food, sleep, exercise, and emotional health. A purpose-built app enables daily tracking of food, energy levels, weight, and bi-weekly goals and helps members interact with their Coaching and Medical teams, while a members’ group and events calendar create additional opportunities to engage with the Calibrate community.
ABOUT THE ROLE
The Director of Marketing Operations will own the demand generation and marketing operations plan, strategically connecting the dots between programs and processes. This role also manages the platforms utilized within marketing to build and execute campaigns. Reporting to the Vice President of Marketing, the Director of Marketing understands best practices across the business-marketing industry and spearheads consistent updating of marketing operations programs and the marketing department processes as well. This person defines and manages the marketing calendar, ensuring that it is always aligned with cross-functional efforts and the business’s overall goals and objectives. Communication skills are a necessity for this position, both in verbal and written form. The effectiveness and performance of the marketing operations department is highly dependent on the clarity of information and instructions conveyed by this person. This role focuses on continuous efficiency and improvement, establishing streamlined processes and defined workflows.
KEY RESPONSIBILITIES
- Responsible for the definition, automation, and streamlining of marketing operation processes, transitioning them from mere marketing strategies into real marketing campaigns that drive demand.
- Continuously improving tools that are necessary for the planning and execution of successful, broad, and highly targeted campaigns and adjusting future strategies based on the department’s past financial performance.
- Lead marketing analytics by testing and evaluating marketing tactics and strategies in the acquisition of new consumers, for example through the setting up of A/B test programs. The role also conducts analyses while working with the business’s marketing analytics department in order to determine value of acquisition and program optimization efforts.
- Collaborate with cross functional teams for the purpose of optimizing CRM systems, marketing technologies, meta-data management, website and online page improvements, direct mail production, etc.
- Communicate and lead in collaborative settings and in the preparation of analysis reports for senior marketing operations management and stakeholders for decision-making purposes.
BACKGROUND AND EXPERIENCE
- B2B experience is required
- 7 years of working experience in a managerial marketing position within a complex, fast-paced, and highly competitive environment
- Degree in a business related or technical field, for example, Marketing, Information Technology, Computer Science, Business Administration, or any other related field. The equivalent of this in working experience is also acceptable.
- Advanced proficiency in both Hubspot and Salesforce with experience in multiple marketing platforms cross functionally for design, content, and web.
- Proven and successful experience in project management and program improvement, having constructed plans that are demonstrable in understanding critical marketing paths and task dependencies.
- Proven and successful experience leading marketing programs/campaigns from its conceptualization to the achievement of its objectives.
- Experience not only in online marketing strategies but also in offline/traditional strategies.
- Healthcare experience is a plus.
- Ability to convey complex messages and concepts to an audience in a simple, clear, relatable, unambiguous, and convincing manner.
- Excellent problem-solving skills, have strong business and budgeting acumen, and display calmness and composure under stress or uncertainty.
This is a remote-position with possible travel when marketing efforts are required but should be around 15%.
BENEFITS
At Calibrate, we’re committed to our vision of putting our members and our teammates in control of their health. Some of our benefits for 2023 include:
- Competitive salary with opportunity for equity in an early stage, high growth business
- Generous paid time off, including an all-company holiday over Thanksgiving week
- Calibrate-funded health benefits (medical, dental, vision) - starting at zero cost to you
- Calibrate-paid disability and basic life insurance to give you peace of mind during unforeseen events
- Therapy on your time with free access to Headspace and Ginger
- An employee assistance program through Guardian to provide counseling across a range of personal topics
- Remote team with a headquarters in NYC
- Competitive Paid Parental Leave for parents
OUR VALUES
We’re in it together: We have an audacious mission, and we’re building a lot of things for the first time — from the first DTC pharma business within the healthcare ecosystem to the data infrastructure for providing real-world evidence in the largest category of chronic disease. It takes superpowers to build something simple and intuitive within the complex healthcare market, so we identify and work as a team from our individual points of strength. Not everyone has to be good at everything, but we know that when we harness what we’re each great at, we’re unstoppable.
Small wins create big wins: We ground every experience in optimism, recognizing and celebrating successes along the way. We break projects down into smaller components. And we focus on where we have momentum. We always plan for larger goals with the knowledge that our plans will evolve as we achieve smaller milestones.
You’re in control: While we’re headquartered in New York, we don’t let location stand in the way of the best talent — and from coaches to engineers, many of us are fully remote. Our business is multi-faceted, so each Calibrater is hired to be an expert in their piece of it — in control of their own initiatives, in control of their own impact, and in control of driving their own (real) results.
Real results matter: We’re obsessed with outcomes because when our members win, we win, and the data proves that we’ve built the best metabolic health program on the market. We’re purposeful, optimistic, and relentlessly confident that we can solve the biggest medical issue of the 21st century.
Calibrate is proud to be an equal opportunity workplace, providing equal employment and advancement opportunities to all team members. To achieve our mission of changing the way the world treats weight, we are building an environment where every Calibrater can thrive, feel a sense of belonging, and do the best work of their careers. We value diversity and recruit, hire, and promote individuals solely based on talent, qualifications, competence, and merit. We evaluate candidates without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics as required by law and as a matter of our company values.
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