Field Marketing Manager
United States
Marketing – Marketing /
Full-time /
Remote
What We’re Building
Honeycomb defined the concept of observability and is raising expectations of what our developer tools can do! Now we are spreading these higher expectations to include front end development. Honeycomb is the observability platform that enables engineering teams to find and solve problems they couldn't before. Honeycomb enables engineers to answer novel questions about their ever-evolving cloud applications, so they can deploy confidently, resolve incidents faster and focus on high-value work that drives innovation. We’re working with well known companies like HelloFresh, Slack, LaunchDarkly, and Vanguard and more across a range of industries. This is an exciting time in our trajectory, we’ve closed Series D funding, scaled past the 200-person mark, and were named to !
In this Field Marketing Manager role, you’ll be a joining a growing events team, helping us to increase awareness of Honeycomb to our ICP while generating leads through events and other campaigns.
Who We Are
We come for the impact, and stay for the culture! We’re a talented, opinionated, passionate, fiercely inclusive, and responsible group of bees. We have conviction and we strive to live every day. We want our people to do what they truly love amongst a team of highly talented (but humble) peers.
How We Work
We are a remote-first company, which means we believe it is not where you sit, but how you deliver that matters most. We invest in our people and care about how you orient to our culture and processes. At the same time we imbue a lot of trust, autonomy, and accountability from Day 1.
What you will do in the role
- Assisting, accelerating, and creating sales opportunities to drive revenue through custom events, field initiatives and other campaigns, by working directly with the sales team to identify customers & prospects from target accounts
- Creating strategy and tactics to increase MQA to SQL conversion rates from Lead Gen programs - including A/B testing, new CTAs, content, etc.
- Planning, producing, and executing 3rd party and 1st party events that are virtual and/or in-person
- Supporting internal communication across multiple departments (sales, marketing, customer success) on expectations, goals, deliverables, event logistics, acquisition of attendee & sponsor lists, and performance
- Collaborating with demand gen team on programs that drive pre-show interest, attendance, and post-show conversion activity and engagement
- Managing key metrics such as pipeline, influence revenue opportunity conversion, % net new contacts to db, etc.
- Reporting on the impact that field events have on top target accounts, including account engagement and pipeline growth. This includes ensuring that attribution is being correctly and properly reported.
- Training GTM teams on content, processes, and workflows surrounding field events and programs,Aligning with key stakeholders, such as sales and PR to maximize value and accelerate deals
- Assist leadership with initiatives and projects, as needed
What you'll bring
- 3-5 years experience in event or field marketing, preferably in B2B SaS market
- Experience developing and executing ABM strategies a plusExperience with Salesforce
- Experience Outreach, Asana, Highspot, and/or gifting platforms is a plus.
- Excellent written and verbal communication skills
- Experience in and a passion for converting amazing events into qualified leads driving the business forward
- Exhibit creative problem-solving skills and ability to identify next steps, with meticulous attention to detail and deadlines
- Proven capacity for exceptional customer service to internal and external stakeholders.
- A self-starter with the initiative to drive projects to completion independently
- The desire to excel in a fast-paced environment
- You love being part of a highly-energized team. Innovate, collaborate, celebrate.
- Experience with Google Sheets, Google Slides, and Google Drive, Slack with ability to learn new software quickly
- Available to travel up to 40%
- Culture values
What you get when you join the hive
- Base pay (range) of $140,000- 160,000
- A stake in our success - generous equity with employee-friendly stock program
- It’s not about how strong of a negotiator you are - our pay is based on transparent levels relative to experience
- Time to recharge - Unlimited PTO and paid sabbatical
- A remote-first mindset and culture (really!)
- Home office, co-working, and internet stipend
- 100% employee/75% for dependents coverage for all benefits
- Up to 16 weeks of paid parental leave, regardless of path to parenthood
- Annual development allowance
- And much more...
Please note we cannot currently sponsor or do visa transfers at this time.
Diversity & Accommodations:
We're building a diverse and inclusive workplace where we learn from each other, and welcome nontraditional candidates, and people of all backgrounds, experiences, abilities and perspectives. You don't need to be a millennial to join us. All gens are welcome! Further, we (of course) follow federal and state disability laws and are happy to provide reasonable accommodations during the application phase, interview process, and employment. Please email to discuss accessible formats or accommodations. As an equal opportunity employer our hiring process is ; if we can do better - we want to know!
