Location: Remote (Pacific Time Zone, 8 AM - 4 PM, Monday to Friday)

Company: Block Rewards

Type: Full-time

About Block Rewards:

Block Rewards is a Canadian SaaS company offering innovative financial solutions that integrate Bitcoin into employee compensation and rewards.

Role Overview:

We are seeking an experienced Marketing Director to lead our B2B marketing campaigns. This role is ideal for a marketing expert with a strong background in developing compelling stories for businesses, understanding diverse market segments, and driving strategic growth initiatives. The Marketing Director will work closely with the executive team to craft a marketing plan that resonates with small, medium, and enterprise-level customers, ensuring compliance with all financial regulations.

Responsibilities:

·      Develop and execute a comprehensive B2B marketing strategy for Block Rewards products, tailored to the needs of small, medium, and large enterprises.

·      Craft compelling narratives to communicate the value proposition of our Bitcoin-based employee reward products to business customers.

·      Collaborate with the executive team to present marketing plans, strategies, and results at an executive level.

·      Ensure all marketing communications comply with financial regulations and industry standards, particularly in the cryptocurrency and payment sectors.

·      Manage all aspects of demand generation, content marketing, and brand positioning.

·      Develop marketing materials, campaigns, and digital assets that clearly articulate the capabilities and benefits of Block Rewards’ products.

·      Oversee lead generation and pipeline growth strategies to meet and exceed business targets.

·      Communicate product capabilities effectively to customers, translating technical concepts into easily understandable language for various stakeholders.

·      Provide market insights and competitor analysis to guide marketing decisions and campaigns.

·      Collaborate with cross-functional teams, including sales, product, and customer support.

Qualifications:

·      Proven success as a Marketing Director, preferably in the SaaS or fintech space.

·      Proven ability to launch new products and drive adoption across different business segments.

·      Deep understanding of B2B marketing strategies, including experience targeting small, medium, and enterprise-level customers.

·      Strong storytelling and communication skills, with the ability to translate complex ideas into clear, compelling messages.

·      Experience working in regulated industries, ideally in financial services or cryptocurrency, with a clear understanding of compliance and legal considerations.

·      Ability to present strategies and results effectively to C-suite executives.

·      Demonstrated success in managing multi-channel campaigns, including digital marketing, demand generation, and content marketing.

·      Self-motivated, highly organized, and capable of working independently in a remote environment.

·      Knowledge of trends related to Bitcoin adoption in businesses, especially in employee compensation and reward systems.

·      Able to work in the Pacific Time Zone (8 AM - 4 PM, Monday to Friday).

Nice-to-Have Qualifications:

Experience in the cryptocurrency or blockchain industry.

A network of industry contacts in the SaaS or fintech space.

Familiarity with CRM systems, employee performance metrics, and compensation platforms.

Working understanding of Bitcoin.