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Manager, Brand Marketer - HEM
Boston, MassachusettsAt Takeda, it's our people, our values and our culture that make us special. We share a sense of vocation and a desire to serve others that pulses through our entire organization. We're fortunate to be grounded in a history that gives us a long term perspective, the confidence to stick to what we believe in, and the humility to know we don't have all the answers.
We combine this outlook with an agility and tenacity to deliver for our patients that has fueled the growth of our business. But what really sets our company apart is something we call Patient Trust Reputation Business. It's the framework that enables us to translate our purpose and values into action. It's how we synchronize the diversity of our perspectives, strengths and expertise. And it’s what keeps our decision making tethered to what really matters.
By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’sand . I further attest that all information I submit in my employment application is true to the best of my knowledge.
Job Description
About the role:
The Manager, Brand Marketer will lead the definition and execution of marketing tactics in partnership with the cross-functional team and ensure achievement of key business objectives for a growth brand in the U.S. Hematology portfolio. You will report to Senior Director, Head of Marketing - HEM.
How you will contribute:
Contribute to the annual brand plan and tactical plan definition. Manage tactical planning for provider facing tactics and develop branded and unbranded tactics in alignment with brand strategy that grow HCP awareness, consideration and prescribing of Takeda products. Manage collaboration internally with the promotional review team for review and approval of these tactics.
Be the Takeda lead with external agencies to provide strong organization and management of projects, and processes to ensure that programs are consistently delivered on time, with high quality and appropriate linkages with other Takeda programs/systems.
Partner with Sales Leadership, Commercial Learning & Development, and Analytics teams to develop personal selling solutions that optimize the capabilities and resources of the field team.
Inform generation of relevant and actionable insights that highlight the emergent needs of patients and providers in partnership with Professional Engagement and Business Insights teams.
Collaborate with Patient, Channel and Digital marketing counterparts to ensure that branded promotions across channels and audiences work synergistically to support brand goals.
Innovate with programs and communications that help prescribers understand the needs of and engage with patients starting and staying on the brand.
Ensure all provider resources and programming are in alignment with Takeda Compliance, Legal and Regulatory requirements.
Own and manage annual promotional budget for all provider facing tactics.
Minimum Requirements/Qualifications:
7+ years relevant work experience required, 2-5 years of pharmaceutical marketing experience (direct or agency) preferred
Bachelor’s degree required; MBA experience preferred
Client services experience at a creative agency welcomed
Self-motivated/self-starter to drive ideation and execution of key tactics
Ability to navigate ambiguity with a positive can-do attitude and problem solving-skills
Track record of strong project management and results orientation, including budget management
Manage and navigate through the promotional review process preferred
Must understand the role of other functional areas and partner with them to develop the best solutions
Strong communication skills, including presenting concepts and ideas in a clear, concise, and organized manner
Demonstrated ability to use data, analytics, and insights to identify key business drivers.
Demonstrated ability to set priorities, develop and manage multiple projects.
Travel ~20%, meetings and conferences as needed
More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
Boston, MAU.S. Base Salary Range:
$108,500.00 - $170,500.00The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/or long-termincentives. U.S.based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S.based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Locations
Boston, MAWorker Type
EmployeeWorker Sub-Type
RegularTime Type
Full timeTakeda walks the talk. When we say we value patients, trust, reputation and business – in that order – we mean it. The openness of Leadership, from Christophe to Ramona and others…it trickles down.
Barbara O. - Finance
There are endless opportunities for people in science-related fields at Takeda. This is a company that focuses on the patients and their employees.
Tamara D. - Director, US Field Medical, GI
Patient centricity and the fact that we make decisions based on how they will impact the patient, trust, reputation and business – in that order – is what keeps me here. That is always steady.
Jill E. - Medical Affairs
It's comforting to know I have flexibility when it comes to managing my schedule and my family, especially through COVID. This flexibility gave me the time and capacity I needed to care of all of my responsibilities.
Tony P. - Managed Markets
I am overwhelmingly thrilled with Takeda's leadership, the care through COVID, and the decision making framework that prioritizes the patient, trust, reputation and business – in that order. It's all about building trust and honoring our commitments.
Dayna F. - Director, IG Community Support
The people here are fantastic. Everyone has been wonderful. The opportunities at Takeda are enormous. I don’t know why you would go anywhere else, incredible support system, everything a professional could ask for.
David M. - Sales
I love the fact that I am empowered to do what is right and what I need to do. If you are a person who likes to make decisions and be accountable and responsibile for your actions, this is the right company for you. If you want a company that cares for its employees, Takeda is a great fit for you.
Kristen H. - US Medical
Takeda walks the talk. When we say we value patients, trust, reputation and business – in that order – we mean it. The openness of Leadership, from Christophe to Ramona and others…it trickles down.
Barbara O. - Finance
There are endless opportunities for people in science-related fields at Takeda. This is a company that focuses on the patients and their employees.
Tamara D. - Director, US Field Medical, GI
Patient centricity and the fact that we make decisions based on how they will impact the patient, trust, reputation and business – in that order – is what keeps me here. That is always steady.
Jill E. - Medical Affairs
It's comforting to know I have flexibility when it comes to managing my schedule and my family, especially through COVID. This flexibility gave me the time and capacity I needed to care of all of my responsibilities.
Tony P. - Managed Markets
I am overwhelmingly thrilled with Takeda's leadership, the care through COVID, and the decision making framework that prioritizes the patient, trust, reputation and business – in that order. It's all about building trust and honoring our commitments.
Dayna F. - Director, IG Community Support
The people here are fantastic. Everyone has been wonderful. The opportunities at Takeda are enormous. I don’t know why you would go anywhere else, incredible support system, everything a professional could ask for.
David M. - Sales
I love the fact that I am empowered to do what is right and what I need to do. If you are a person who likes to make decisions and be accountable and responsibile for your actions, this is the right company for you. If you want a company that cares for its employees, Takeda is a great fit for you.
Kristen H. - US Medical
Takeda walks the talk. When we say we value patients, trust, reputation and business – in that order – we mean it. The openness of Leadership, from Christophe to Ramona and others…it trickles down.
Barbara O. - Finance
Working at Takeda
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Inclusion
Here, you will feel welcomed, respected, and valued as a vital contributor to our global team. -
Collaboration
A strong, borderless team, we strive together towards our priorities and inspiring mission. -
Innovation
Bold initiatives, continuous improvement, and creativity are at the heart of how we bring scientific breakthroughs from the lab to patients. -
Top Workplace
Recognized for our culture and way of working, we’re one of only 17 companies to receive Top Global Employer® status for 2024. -
Work-Life
Our people-first mission extends beyond patients to include their families, communities, and our own Takeda family. -
Empowerment
Through trust and respect, you will have genuine support from leaders, managers, and colleagues to do your best work.
What we believe in
Our values of Takeda-ism are Integrity, Fairness, Honesty and Perseverance, with Integrity as the core. These are brought to life through actions based on Patient, Trust, Reputation and Business, in that order.
Our belief in putting people first extends beyond our patients — it includes their families and communities, as well as our Takeda colleagues and their families.
We are committed to embracing our differences, valuing different perspectives, and fostering a culture of respect, inclusiveness and empowerment.
Our embedded Diversity, Equity & Inclusion (DE&I) strategy enables us to attract and retain exceptional talent, drives innovation, and helps address systemic inequalities in our communities.
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Integrity
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Fairness
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Honesty
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Perseverance
We're Steadfast In Our Commitment to Four Key Imperatives
Patient
Responsibly translate science into highly innovative medicines and accelerate access to improve lives worldwide.
People
Create an exceptional people experience.
Planet
Protect our planet.
Data & Digital
Transform Takeda into the most trusted, data-driven, outcomes-based biopharmaceutical company.
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Boston, Massachusetts
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