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Job Description

About the role:

Join Takeda as an Associate Director, HCP Marketing (GI Rare)  where you will be responsible for designing, delivering, and refining unbranded and branded Health Care Provider (HCP) marketing materials that drive the business. As part of the GI Rare Brand Team, you will accomplish this through collaboration and strategic discussion with the end goal always being to win for patients.

How you will contribute:

• Help refine core brand message architecture and positioning statement to ensure alignment with franchise's strategic priorities

• Partner closely with Insights & Analytics to distill insights, validate business opportunities, optimize marketing mix, and monitor ROI of individual tactics

• Leverage brand insights to inform segmentation, channel mix preferences, and targeting of HCPs

• Identify critical design elements for initiatives/ promotions designed to inspire desired Health Care Provided (HCP) behavior change

• Optimize HCP marketing materials across both non-personal and personal to inspire meaningful provider behavior change

• Make strategic choices when prioritizing & commissioning tactics from relevant cross-functional partners

• Manage multiple agencies from strategic brief ideation through to delivery, including successful management of project budgets and timelines

• Collaborate closely with HCP Marketing peers to realize marketing synergies across KOL engagement, conference activities, P2P programming, and omnichannel experience

• Partner consistently with Sales and other relevant functions to improve the journey for patients with EoE

Minimum Requirements/Qualifications:

• Bachelor’s degree

• 8+ years experience with increasing responsibilities in sales, marketing or related function, with at least 4 years of dedicated experience in marketing; desired experience in launches, GI, or Rare disease

• Demonstrated ability to positively influence coworkers toward common goals, foster collaboration, and enable teamwork; Ability to help set priorities, develop roles and responsibilities, and manage external partners

• Ability to assess strengths and weaknesses of team members and provide suggestions for improvement; established leadership traits with an ability to mentor junior team members, collaborate effectively, and positively influence decisions

• Deep understanding of the brand/franchise, the pharmaceutical industry, and how to effectively engage HCPs; ability to make sound business decisions by having a strong understanding about business, finance and risks/benefits of decisions

• Extensive experience in marketing strategy and tactic design with an ability to communicate ideas to internal colleagues and external partners

• Broad-based HCP Marketing knowledge from non-personal (e.g., designing/running a CRM program) to field sales (e.g., managing deployment of an asset to iPads)

• Capable of leveraging data and analytics to distill insights and drive data-based decision making

Preferred:

• MBA or MSc/PhD

• Experience in GI or Rare therapeutic areas

• Experience working on a product launch

What Takeda can offer you:

• Comprehensive Healthcare: Medical, Dental, and Vision

• Financial Planning & Stability: 401(k) with company match and Annual Retirement Contribution Plan

• Health & Wellness programs including onsite flu shots and health screenings

• Generous time off for vacation and the option to purchase additional vacation days

• Community Outreach Programs and company match of charitable contributions

• Family Planning Support

• Flexible Ways of Working

• Tuition reimbursement

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

Lexington, MA

U.S. Base Salary Range:

$149,100.00 - $234,300.00

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

Lexington, MA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time