About Pendulum
Pendulum® is on a mission to help people improve physical and mental health by creating a new category of products that target the microbiome. We are researching, developing and commercializing a novel class of rationally-designed Live Synbiotics™ (probiotics + prebiotics) that have demonstrated clinical efficacy to treat conditions like metabolic syndrome, inflammation and neurodegeneration.
Pendulum has created proprietary pipelines to build a unique discovery platform that identifies key, novel bacterial strains and the prebiotics that feed them.
We are a highly collaborative team of scientists, engineers, physicians, marketers and salespeople interested in improving human health by using the latest research from diverse fields, such as microbiology, molecular biology, high-throughput genomics, distributed computing, pharmaceutical development and nutrition. We believe strongly in an individual’s transparency and strong communication to enable the most effective and efficient path to team success.
If you’re interested in building a new category of products that will help improve the lives of people globally and you love working in a cross-functional, collaborative, inspiring environment, please continue reading!
Position Summary:
We are seeking an innovative and talented Creative Director to lead the creative direction of our high-growth brand. This role will be a leader and visionary within the Brand organization, and be an important part of the broader Marketing team. As the Creative Director, you will be responsible for leading our creative department and ensuring that all creative outputs align with our brand identity while also driving performance metrics. This is a key leadership role that requires a strategic thinker with a strong understanding of both branding principles and performance metrics.
We’re looking for a conceptual and creative thinker who is also a strong executor, and can take a project from ideation to delivery. You’re the type of person who will come in and immediately see all of the opportunities in front of you and bring creative ideas to the table to help us build the modern and relevant brand we want to be. You’re the type of creative that enjoys all phases of creative development and has a detailed eye for modern design aesthetic and pride yourself on meticulous asset production.
We’re also looking for someone who thrives in a fast-paced, lean and collaborative environment. Iterations and group input will be familiar territory for you. While we want someone who can think big, we also need someone who can be resourceful in how they approach execution. You are both passionate and comfortable working with a young brand in its early stages of growth.
What You'll Do:
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With the VP Marketing develop and implement a cohesive brand strategy that aligns with the company's overall objectives.
Ensure brand consistency across all channels and touchpoints, including digital platforms, collateral, tv campaigns, and in-person experiences.
Collaborate with cross-functional teams to integrate brand messaging into all aspects of the business.
Lead a team of designers, copywriters, and other creatives to produce high-quality, engaging content that resonates with our target audience.
Provide creative direction and feedback to ensure that all work meets brand standards, best practices for performance marketing, and aligns with strategic objectives.
Stay up-to-date on industry trends and best practices to continuously innovate and improve our creative output.
Work closely with the marketing team to develop and implement strategies for driving performance metrics, such as conversion rates, click-through rates, and engagement metrics.
Analyze performance data and insights to identify areas for improvement and optimization.
Implement A/B testing and other tactics to improve creative performance and ROI.
Inspire and motivate the creative team to deliver with excellence, fostering a culture of creativity, collaboration, and accountability.
Provide mentorship and professional development opportunities to help team members grow and excel in their roles.
Manage resource allocation and workload distribution to ensure projects are completed on time and within budget.
- Brand Strategy:
- Creative Direction:
- Performance Optimization:
- Team Leadership:
Knowledge Requirements:
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- Bachelor's degree in design, marketing, or related field.
- 5+ years of experience in a creative leadership role within the consumer goods, supplements, health, or wellness industries.
- Strategic thinker with a passion for wellness and for educating millions of people about the power of microbiome science on overall health.
- Strong portfolio showcasing a track record of successful brand campaigns and creative projects that resonate with consumers and drive results.
- Strong analytical skills and experience using data to drive decision-making and optimize performance.
- Strong capabilities in digital and web design, with a focus on both UI and UX.
- An ability to translate scientific concepts into compelling content is a bonus.
- Deep understanding of branding principles, design aesthetics, and storytelling techniques.
- Excellent communication and presentation skills, with the ability to articulate and sell creative ideas to internal stakeholders and external partners.
- Excellent leadership and communication skills, with the ability to inspire and motivate a team.
- Proficiency in design software (Figma) and familiarity with marketing analytics tools.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Salary & Benefits
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- $176,985-$196,650
- Medical, Dental, and Vision
- Commuter Benefits
- Life & STD Insurance
- Company match on 401 (k)
- Flexible Time Off (FTO)
- Equity
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