Responsibilities

We are seeking an exceptional individual to lead Satoshi’s overall marketing efforts:

• Develop a holistic brand strategy for Satoshi — including company name, imagery, corporate narrative and messaging across all media channels 
• Construct a near-term marketing roadmap — covering product, brand differentiation, digital content and external communications 
• Create, or oversee the creation, of content and copy for all digital channels (website, twitter, thought leadership, monthly email newsletters) 
• Identify content creators with large followings on the primary social networks (IG, X, YT) across “Bitcoin adjacent” categories; select key creators to partner with, and manage all aspects of Satoshi cross-promotion 
• Implement software systems / tools to collect market feedback, and manage the entire lifecycle of customer engagement 
• Enact the necessary to ensure successful implementation of the marketing roadmap — including paid marketing, education and engagement campaigns, events and all other relevant channels 
• Experience or capability in event planning / management is a plus — from 10 person local meetups, to large conferences involving hundreds or thousands of attendees 

Skills 

The ideal candidate has achieved success in creating world-class marketing campaigns, in addition to a track record in managing and leading teams 

• 10+ years of relevant experience in digital marketing  
• Demonstrated history leading teams, setting organizational goals, developing data management systems and tracking KPIs
• Excellent proficiency in English (both written and verbal)
• Ability to write concise and insightful copy 
• Positive and solution-oriented mindset 
• Ability to work in a global, asynchronous environment 
• Deep knowledge and understanding of Bitcoin is a requirement 

Offering

• Ownership – 100% of employees receive generous equity 
• Salary can be paid in Bitcoin 
• Remote-first company 
• Bi-annual company retreats 
• Unlimited PTO