Content Marketing Specialist North Carolina, United States

Summary of Responsibilities for Content Marketing Specialist:

●   Work with the Content Director, Content Marketing Specialists, creative team, and internal marketing teams to develop content to support the overall business strategy.
●   Write marketing assets including website content, emails, search ads, YouTube and TV scripts, social ads, guides, webinars, and more.
●   Write ad copy with clear, quantifiable calls-to-action for clients and prospects.
●   Stay up to date with competitor marketing tactics, best practices, and current trends, and disseminate findings to the relevant teams.
●   Understand the consumer’s needs and develop effective communications that turn visitors into customers.
●   Ideate and pitch new content ideas to the Content Director, Content Marketing Specialists, and internal marketing teams across channels and verticals.
●   Communicate individual priorities, issues, and performance to the Director and Content Team regularly.
●   Partner with Content Director and Content Marketing Specialists to address all requests on scope and on time.
●   Utilize data to inform content direction, putting performance as the paramount priority.
 







 

●   Bachelor’s degree or equivalent experience in English, Journalism, Business, Marketing, or related fields.
●   Excellent verbal and written communication skills, interpersonal skills, and positive attitude.
●   2-3+ years of content development or marketing experience in a professional setting.
●   Ability to read and write in Spanish is a plus, but not required.
●   Must work well with others, as well as independently. 
●   Ability to adapt writing tone and style based on a particular brand or audience.
●   Basic understanding of content management systems (CMS) and project management tools such as Umbraco, WordPress, JIRA, Outlook, and others.
●   Ability to multitask, hit tight due dates, and be resourceful in a fast-paced environment.
●   Direct-to-consumer and performance marketing experience is preferred.