Description
The Sr. Marketing Strategist is responsible for setting objectives to create profitable and concerted marketing strategies for Coinstar and its divisions. The ideal candidate fully understands how to build effective marketing campaigns, understands how to develop & explain the customer journey, and what components are needed to implement the strategy including, but not limited to, market research, copywriting, social media, website optimization, email automation, and SMS. The Sr. Marketing Strategist understands all the moving components and manages both the internal and external teams in a fully remote environment. Success in this role will be demonstrated by the ability to help bolster Coinstar’s market share while remaining consistent with brand identity.
Key Responsibilities
- Create marketing strategies to launch new products and market existing offerings
- Develop PR and social media strategy for assigned Coinstar divisions
- Forecast market trends
- Provide analysis and recommendations to the marketing and communications team
- Help shape the brand positioning and narrative while targeting the proper audience
- Analyze sales and marketing key performance indicators
- Ensure marketing strategies align with overall business strategy
- Serve as main point of contact for sales and marketing; liase between departments to convey accurate information quickly and ensure consistency.
- Gather and organize information into reports or visual presentations to help management make effective decisions.
- Develop and manage lead generation programs to drive opportunities for the sales team
- Maintain brand consistency and ensure overall campaign quality.
- Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
- Develop creative campaigns and messaging that drives results
- Craft overall strategy for both paid and unpaid marketing platforms to meet the business goals of the organization.
- Drive creative strategy through collaboration with key partners and internal teams
- Develop and optimize digital strategy (including, but not limited to, Coinstar owned properties, SEO, GMB, Paid Media, Video, and eMail).
- Create briefs to guide company-wide marketing and brand strategy and delivery.
Other
- Assists on International marketing projects as needed
- Coordinate and integrate marketing efforts for partners – i.e. Charities and Retailer MDF funds
- Manage internal relationships with technology and product teams to ensure fluidity of communications to front line teams (i.e. sales, customer service and field ops)
- Ensure legal compliance and approval of all marketing efforts
- Develop sales materials in support of business development efforts.
Education & Experience
- Bachelor’s degree or equivalent combination of education and experience.
- 10+ years related experience; marketing or advertising agency experience preferred.
- Experience in search engine optimization (SEO) and content strategy.
- Experience developing strategies for and partnering with in-house and with creative and/or design teams.
- Experience maintaining a view of the overarching picture, while going on details.
- Experience in a fast-paced, ever-changing environment that requires collaboration across teams.
- Proficiency with Microsoft office products (Word, Excel, PowerPoint).
Knowledge, Skills & Abilities
- Demonstrated ability to effectively handle multiple projects with competing priorities simultaneously.
- Strong interpersonal skills with ability to establish and maintain partnerships through customer service and collaboration.
- Excellent writing, communication, and presentation skills.
- Strong organizational, attention to detail, and creative problem-solving skills.
- Analytical skills and ability to draw insights from data and reports.
- Skilled communicator with a proven ability to ask and answer difficult questions, advise stakeholders, and be a true partner to creative teams.
- Ability to solve problems, collaborate, and drive cross-organization alignment on some of our most timely and high-priority brand initiatives
- Hybrid thinker: equal parts analytical acumen and creative fluency.
Business Travel
- This position requires little to no business travel.
Pay & Benefits
The typical starting salary range for this position is $81,686 -$122,514. For Washington State or jurisdictions that require the publication of the entire salary range or wage scale information the full range is between $ 81,686 and $ 147,071. Coinstar utilizes geographically based pay ranges, within the United States, which allows us to pay competitively and consistently based on location. Within the range for the applicable geographic area, individual pay is determined by several factors, including job-related skills, experience, and relevant education or training. Your recruiter can share the salary range specific to your location. Short-Term bonus incentives are a part of the total compensation package and are based on Company and Individual performance.
We believe that continued good health, financial security, and work-life balance are important. Coinstar is proud to offer a complete, progressive benefits package including:
- Health & Wellness Coverage – Three outstanding medical plans to choose from, along with dental and vision insurance, Short- and Long-Term Disability, Insurance and Life Insurance.
- Retirement Savings – Traditional and Roth 401(k) plans with a company match that immediately vests.
- Paid Time-Off – PTO accruals begin at 18 days per year, plus 10 company holidays and 2 floating holidays annually. Additionally, we offer paid parental and adoption leave.
- Other Perks and Benefits – A generous Corporate Matched Giving plan and an Employee Assistance Program.
- Work Environment – We offer a casual and flexible work environment with work from home options.
EEO Statement
We are Coinstar because of our people. We value and embrace their unique and diverse talents, perspectives and experiences and strive to build an environment where everyone can bring their best self to work. We are an Equal Opportunity Employer. Coinstar will ensure that persons with disabilities are provided with reasonable accommodation. If reasonable accommodation is needed, please contact our Human Resources team via . We believe that diversity and inclusion make us a better, more innovative, and successful company, and we seek to recruit and retain a diverse talent pool. Even if you do not meet every qualification, we encourage you to apply.
Physical Requirements
Sedentary work involves remaining in a stationary position most of the time in front of a computer, using a keyboard, mouse and telephone. Regularly operate a computer and other office equipment. Occasionally move about the work site to access file cabinets, office equipment, etc. Exert up to 10 lbs. of force occasionally, and/or a negligible amount of force frequently or regularly move objects. Communicate and exchange information with co-workers and other individuals in person and electronically.
This job description is not intended to be all-inclusive. Employee may perform other related duties as assigned to meet the ongoing needs of the organization.
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