DATA ANALYST, ACQUISITION MARKETING

 

Your day-to-day:

• • Help manage multi-million dollar budget to meet growth and efficiency goals
  • Own analyses to identify and recommend improvements to how we manage our overall marketing mix
  • Take a leadership role in developing goals that drive users through the funnel
  • Ruthlessly analyze results to troubleshoot and uncover new hypotheses
  • Collaborate with Creative to test visuals and messaging for performance
  • Evaluate test opportunities across top advertising platforms

What you’ll bring to the team:

•  
  Not sure this one’s for you? Don’t count yourself out. Show us what you’ve got and we’ll reach out if there’s a great fit. 
  • Solid experience in integrating marketing and analytics tools to drive data-driven decisions and improve campaign performance, demonstrating a keen ability to optimize spend and maximize ROI.
  • A deep understanding of digital marketing principles and tactics, including CPM, CAC and CPC
  • Experience with direct mail marketing is highly desirable, showcasing an ability to blend traditional marketing techniques with digital strategies for comprehensive campaigns.
  • You have 3+ years of analytical experience working with and across large datasets, delivering actionable insights to business stakeholders and leaders.
  • You have exceptional mathematical skills, applying a critical eye to the approach in understanding our data. You aren’t fooled by randomness or regressions to the mean, and recognize assumptions that need to be explicitly controlled for. Experience in machine learning, and statistical and predictive modeling a plus
  • You are insatiably curious about our data, have strong statistical intuition, and have a proven track record for leveraging analytics to drive significant business impact
  • You have experience with cleaning, transforming, modeling and analysis using Python
  • You have 2+ years of Tableau Desktop experience, have excellent data visualization skills and are familiar with best-in-class dashboarding techniques
  • You have hands-on experience with SQL, and possess advanced skills that allow you to easily extract data from multiple data sources for analysis and visualization. 
  • You have enterprise data warehousing experience, preferably with Snowflake or other cloud-based solutions, and are familiar with modeling and ETL/ELT best practices
  • Working cross-functionally is a way of life for you.  You thrive in environments where you must bring different disciplines and points of view together and balance competing priorities and deadlines

Work perks at Greenlight:

• • Medical, dental, vision, and HSA match 
  • Paid life insurance, AD&D, and disability benefits 
  • Traditional 401k with company match and Roth IRA
  • Unlimited PTO 
  • Paid company holidays and pop-up bonus holidays 
  • Wellness & professional development stipends
  • Mental health resources  
  • 1:1 financial planners
  • Fertility healthcare
  • 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
  • Flexible WFH, both remote and in-office opportunities
  • Fully stocked kitchen, catered lunches, and occasional in-office happy hours
  • Employee resource groups

Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive.

 

The estimated base pay range for this position in (NY, CA, WA): $80,000-115,000

The estimated base pay range for this position in (CO): $80,000-110,000

 

 

It takes a special team to aim for a never-been-done-before mission like ours. We’re looking for people who love working together because they know it makes us stronger, people who look to others and ask, “How can I help?” and then “How can we make this even better?” If you’re ready to roll up your sleeves and help parents raise a financially smart generation, apply to join our team.

 

Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.