Responsibilities:
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- Create and curate social media content that builds brand awareness, engages key stakeholders, and positions MLT as a thought leader
- Design and implement social media campaigns (ex. brand awareness, influencer engagement, and alumni spotlights) that showcase MLT’s social impact
- Own and build out social media content publishing calendar, ensuring alignment with MLT’s broader organizational communications strategy Measure, test, and report on social media campaigns, using analytics tools to inform strategies and tactics for future campaigns
- Develop relationships with internal and external stakeholders to stay abreast of content creation and messaging opportunities
- Collaborate on strategy for paid social campaigns
- Ensure excellent user experience on the MLT website (), recommending and executing content updates
- Contribute to the work of the Marketing and Communications team as needed
Qualifications:
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- A bachelor's degree is required with 5+ years of social media management experience
- A proven ability to engage and grow a social media following
- Track record of producing impactful, multimedia content
- Fluency in all social channels, with a deep working knowledge of LinkedIn, Twitter, Instagram, Facebook, TikTok and YouTube
- Proficiency with content management platforms and multi-social posting programs, such as HubSpot and WordPress
- Experience with online community management
- Ability to manage multiple projects and priorities at various stages and with multiple stakeholders
- Keen interest in tracking current events and all matters related to diversity equity and inclusion
Preferred Qualifications:
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- Knowledge of Search Engine Optimization and internet ranking for web content
- Experience with paid advertising platforms such as Facebook, LinkedIn, and Google Ads
MLT is committed to providing a safe and healthy workplace, and to modeling the highest degree of health standards for our Fellows, our Partners, and the communities we serve. We expect all MLT employees and contractors to be fully vaccinated - including the booster regimen - against the coronavirus (COVID-19), in accordance with ADA accommodations. Visitors to MLT’s office in the District of Columbia, Maryland, and Virginia (DMV) locations or remote work sites should also expect to comply with this requirement.
Please apply to a position with MLT ONLY if you are willing and able to prove that you are fully vaccinated against the coronavirus, regardless of work location.