Head of Performance Marketing

About Us:

Copacino Fujikado is a fiercely independent agency, born and raised in the upper-left corner of the US. Seattle, to be exact. A progressive, iconoclastic city that’s no stranger to big ideas. So it makes sense it’d be home to an agency with untamable creative energy.  We’ll blame ourselves for some of the region’s population uptick, too—we’ve attracted talent from places like New York, Boston, Bangkok and Oahu. More than half our team are Seattle transplants.

About This Position:

Copacino Fujikado is looking for the Head of Performance Marketing within our Research department.  As the Head of Performance Marketing, you will spearhead our performance marketing strategy, leading teams in Paid Social, SEM, and working closely with Ad Ops. Your role is crucial in designing and rolling out ROI-focused digital campaigns, optimizing online presence, and fostering client business growth. You'll work in synergy with both our clients and internal teams.

Key Responsibilities:

• Leadership: Guide and manage the Paid Social, SEM, and Ad Ops teams, ensuring cohesion and alignment in strategies and goals.
• Campaign Strategy and Planning: Craft robust performance marketing plans in tune with client goals, with a laser focus on ROI and KPI achievement.
• Media Buying: Oversee media buying across digital platforms, covering PPC, display, social media, email, and affiliate marketing.
• Data Analysis: Harness data analytics tools for monitoring and enhancing campaign performance, spotting trends, and steering data-led optimizations.
• Budget Management: Supervise and apportion advertising budgets judiciously for the highest ROI. This includes continuous recalibration of spends across different channels.
• Client Collaboration: Forge and nurture client relationships by comprehending their business objectives, offering periodic updates, and serving actionable recommendations to heighten campaign efficacy.
• Team Collaboration: Work harmoniously with cross-functional teams, such as creative, content, and analytics units, to ensure alignment with campaign strategies.
• Ad Creatives: Collaborate with the creative division to formulate engaging ad creatives and landing pages, aiming for maximum resonance with target demographics.
• Testing and Optimization: Champion continuous A/B testing for diverse campaign components to boost conversion rates and holistic campaign success.
• Stay Current: Keep a finger on the pulse of the industry, embracing trends, nascent technologies, and cutting-edge performance marketing practices.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or allied domains is preferred.  A Master's degree is advantageous. At minimum this position requires various digital certifications
• Minimum of 3 years in performance marketing, with a preference for agency experience.
• Mastery over digital marketing tools, including Google Ads, Facebook Ads, and LinkedIn Ads as well as other new social media platforms (TikTok, Snapchat, etc.)
• Robust analytical aptitude and familiarity with tools like Google Analytics.
• Stellar project management and interpersonal skills.
• Proficient collaborative team player.
• Digital marketing platform certifications will be considered a strong plus.

What we Offer:

• Medical, dental, vision and STD/LTD insurance coverage will become effective the first of the month following start date. Domestic partner, spouse or dependent coverage is available at an additional charge.
• After 90-days of employment, employees are eligible to participate in the company 401K plan and eligible for the employer year-end contribution based on agency profitability and regulatory requirements.
• Generous PTO to cover vacation and sick , shorter summer Fridays, up to 12 weeks of paid parental leave and 12 paid holidays per year.
• Stipend to partially cover the cost of cell/internet/home office furnishing and public transportation pass.

Applications will be accepted until the position is filled. Interested candidates should submit a letter expressing in detail why this is the ideal opportunity for the next stage of your career. Must include a current resume.