Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Key Duties and Responsibilities:

• Provide overall marketing supervision and management of the marketing team and associated members including hiring, training, goal setting and reporting.

• Oversee all marketing and PR efforts for Barrett-Jackson. These efforts include all advertising, media strategy, promotions, PR, social media, and marketing operations.
• Media buying including strategy, planning, agency supervision, budgeting, placements, and execution.
• Develop marketing strategy for expansion into new markets.
• Collaborate with sponsorship team on sales pitches and provide input into new partnerships.
• Manage external relationships, including advertising and promotion agencies, media contacts, etc.
• Establish consistency of brand message (print & digital) across multiple networks.
• Coordinate and direct the planning and execution of Barrett-Jackson's involvement in events such as SEMA, Monterey car week, etc.
• Work with senior level team to ensure proper messaging is being distributed.
• Negotiate and facilitate on-site promotional programs.
• Work closely with TV partner to ensure consistent messaging.
• Achieve marketing and PR goals and metrics as set by the Executive team.
• Compile, maintain and update as appropriate marketing research data.
• Coordinate and manage event on-site including onsite media center and the marketing team's roles and responsibilities during each event.
• Oversee corporate communications activities through external communications and internal communications.
• Work closely with partners to ensure consistent marketing objectives and messaging.

Education and/or Experience:

• 10+ plus years of experience in a marketing role at a large sports, track and/or live event company or venue is required.

• Bachelor's degree in Marketing or an equivalent combination of education and experience in live event marketing. MBA is preferred.
• Automotive experience preferred.
• Significant experience in developing advertising, new products, media plans, and working with sales personnel.
• Ability to coordinate high work volume and pressing time requirements.
• Ability to make sound business decisions after careful analysis of research data/surveys.
• Effective time management, multi-tasking, and problem-solving skills.
• Ability to work both independently and as a team member, while using discretion in decision making and sound judgment in problem solving.

This job description in no way states or implies that these are the only duties to be performed by this employee. He or she will be required to follow any other instructions and to perform any other duties requested by his or her supervisor.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.