At ASICS, we empower our employees to pursue their career goals. If this sounds like you, then we want you on our team.
ASICS has been dedicated to designing the most technically advanced footwear and athletic products in the world for over 60 years. All of that comfort, fit, and functionality starts within the minds of the passionate people that work within our walls.
Based upon our core values, everyone's input and contributions are respected at ASICS America. We nurture a collaborative environment and hire team members that are never content, always pushing through their own limitations, continually in the pursuit of improving performance, are innovative and creative, reach for new challenges, and always aim to surpass the next goal.
Our Mission: We pledge to bring harmony to the body and soul
ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano - a sound mind in a sound body. Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best product. Our mission is to become the number one brand for the sports enthusiast. To accomplish this, we pledge to continue to make the best product; striving to build upon our technological advances and pushing the limits on what we can learn from the body and its needs in athletic gear.
POSITION PURPOSE / SUMMARY STATEMENT (defines the major functions/purpose of the position):
We are on a mission to provide an unparalleled consumer experience across our branded ASICS properties, marketplaces, and external marketing. Reporting directly into the Senior Graphic Designer & Content Manager, the Copywriter is a key storyteller on the ASICS Direct to Consumer team, playing a vital role in successfully integrating the ASICS brand tone of voice across all direct-to-consumer touch points. You will be comfortable working in a fast-paced environment, hitting deadlines to meet business objectives, working cross functionally with internal key stakeholders across design, merchandising, marketing and operations and maintaining well-organized files with a high level of accuracy.
SUPERVISORY RESPONSIBILITIES: (include titles of positions directly reporting to this position)
- This position does not have supervisory responsibilities.
ORGANIZATIONAL RELATIONSHIPS:
- This position will work collaboratively with all levels within the organization
DUTIES AND RESPONSIBILITIES:
- Write and enhance the copy across all DTC creative touchpoints (Email, site, marketplaces, the ASICS Blog, stores) for cohesive & consistent brand messaging/storytelling.
- Understand, interpret, and translate creative briefs and adapt to feedback.
- Create and develop a brand-new copywriting process for site, email, marketplaces & in-store signage that ties into our current process and briefing strategies.
- Proofread, edit, optimize, and align creative messaging for a unified experience.
- Assist in reviewing and writing SEO content for the site for high visibility category pages, new launches and seasonal stories.
- Prioritize multiple tasks/business objectives to maintain key milestones, working independently at times and collaborating on key initiatives with the cross-functional teams.
- Identify opportunities to improve the copy production process by staying up to date on industry trends and creating collaborative internal partnerships to help in identifying iterative improvements.
- Build and maintain copy database
- Provide guidance across the company regarding copywriting process and DTC needs
KNOWLEDGE, SKILLS & ABILITIES:
- Passionate about language and excited by its power to tell stories that reach consumers’ hearts and minds
- Analytical & curious, always looking to find insights to help from concept to execution.
- Excellent communication abilities and approaches (both written and verbal), as well as an inclusive mindset considering varying audience needs.
- A customer-focused attitude rooted in fostering teamwork and collaboration.
- A proactive and self-starting approach to deliver a high quality of work output.
- A driven, results-oriented mindset.
- Creative ideas and perspectives that challenge the status quo and help our team to continue to evolve.
- Demonstrates professionalism in communication, attitude and teamwork with customers, peers and management.
- Adheres to all Company Policies & Procedures and Safety Regulations.
- Adheres to local, state and federal laws.
- Ability to travel within the Domestic U.S. and internationally if needed.
- Ability to work varied hours, nights, days and weekends to support the business needs as necessary.
CORE COMPETENCIES:
- Customer Focus
- Collaboration & Mutual Respect
- Creativity & Innovation
- Leadership
- Results Driven
MINIMUM QUALIFICATIONS
EDUCATION/EXPERIENCE:
- Bachelor’s degree or equivalent experience with proven success in a similar role.
- Previous experience with email, website & social media copywriting required.
- Familiarity with eCommerce and retail. DTC experience a plus.
- Experience in writing and developing copy across multiple channels while adapting skills to meet business, brand and consumer needs.
- Familiarity with SEO best practices is desirable
- Strong and creative verbal and written communication skills and approaches.
- Self-motivated and outstanding organizational skills: including the ability to effectively prioritize and multitask in order to meet deadlines.
- Ability to problem-solve, make effective judgments, and think critically to make the best decision.
- Microsoft office and Mac platform proficiency (Teams, Word, Excel, Outlook, PowerPoint).
PHYSICAL DEMANDS: In general, the following physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job.
- Must be able to see, hear, speak and write clearly in order to communicate with employees and/or other customers.
- Manual dexterity required.
- Office work, some lifting, considerable walking
WORK ENVIRONMENT: In general, the following conditions of the work environment are representative of those that an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job within the environment.
- The office is clean, orderly, properly lighted and ventilated. Noise levels are considered low to moderate.
#LI-Hybrid
COVID-19 Precautions for Offices (Irvine, Boston, New York):
- Personal Protective Equipment (Face Masks) are required
- Personal Protective Equipment (Face Masks) will be provided upon request
- Daily mandatory Health Screening Questionnaire
- Daily cleaning requirements for individual desks and shared spaces
- Physical distancing required at all times
- These precautions are subject to change based on Federal, State, Local laws, and the needs of the business
COVID-19 Precautions for Byhalia Distribution Center:
- Personal Protective Equipment (Face Masks) are required and provided
- Daily mandatory Health Screening Questionnaire
- Daily cleaning requirements for individual desks and shared spaces
- Physical distancing required at all times
- Employees working in offices are on Shift A (M, W) or B (T,Th) schedules, opportunity to telecommute on Fridays for office staff
- These precautions are subject to change based on Federal, State, Local laws, and the needs of the business
ASICS CCPA Pre-Collection Notice for Job Applications: We collect personal information (PI) from you in connection with your application for employment with ASICS America Corporation, including the following categories of PI: identifiers, personal records, professional or employment information, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment. For additional details or if you have questions, contact us at hrccpa@asics.com.
The above statements are intended to describe the general nature and level of work being performed by employee(s) assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of employee(s) assigned to this job. ASICS America Corporation reserves the right at any time, with or without notice, to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities within your general skill set or capabilities. ASICS America Corporation is an Equal Opportunity Employer.
