Web Marketing Data Analyst
Time: 2 weeks ago
Do you love entertainment and pop culture? Would you like to work with some of the best brands in the world?
This is a unique and challenging opportunity to join Radical Share – a new digital marketing team that specializes in finding the most exciting and buzzworthy ways to integrate brands into pop culture. We work with brands such as NECA, Kid Robot, Loot Crate and more. Our partners have incredible fandoms, and our mission is to design the best creative and experiences possible to generate growth. This fan-loving team works together to create and promote licensed products for some of the biggest names in the pop culture, anime, gaming and entertainment industry, like Disney | Marvel | Pixar, Warner Bros, Crunchyroll, Bungie, and so much more.
The Web Marketing Data Analyst is responsible for delivering insights and recommendations to business leaders for optimizing and scaling performance of websites (including costumes.com, kidrobot.com, lootcrate.com and more) and marketing channels. Using tools like Google Analytics, Supermetrics, Tableau and Google BigQuery to, the person in this role will create regular reporting and dashboards and ad hoc analysis as needed by the business. Ensuring data quality is also a key point of this role and the right candidate should have experience in with using Google Analytics code through Google Tag Manager for website data collection. If you have an analytical mind, love digging through data and helping businesses grow, this role is for you.
- Analyze web data for our brand’s various customer-facing websites and provide weekly and monthly reports on key performance indicators to management.
- Create, analyze and interpret data reports from multiple sources (SQL, Tableau, etc.) to highlight sales patterns and trends to track performance against forecasts and identify testing opportunities for driving growth
- Leverage third party analytical tools for heat maps, session records, qualitative surveys, and historical tests to derive actionable insights
- Work with Internet Google Tag Manager to ensure site(s) are properly tagged for analysis.
- Identify automation opportunities to increase efficiency within team processes and reports.
- Serve as a thought leader for new technologies related to web analytics.
- Bachelor's degree.
- 3+ years website analytics experience.
- Proficient with programming languages, especially for data manipulation (e.g. SQL, Python, R, etc)
- Proficient in in tools such as Microsoft Excel, Tableau, Google BigQuery, Google Tag Manager and Google Analytics (preferred) or Adobe Analytics.
- Excellent accuracy and attention to detail.
- Strong quantitative and qualitative skills
- Strong technical and problem-solving skills
- Ability to present findings and recommendations in a concise, direct manner.
- Ability to multi-task and react quickly to changing priorities.
- Strong work ethic, positive attitude and the ability to work under pressure in a fast-paced environment
- Positive attitude is a must
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