Radical Share is a digital marketing agency that specializes in finding the most exciting and buzzworthy ways to integrate brands into pop culture. We work with brands such as Rubie’s Costumes/Rubie’s DTC, Buy Seasons, NECA, Kid Robot, Wiz Kids and more. Our partners have incredible fandoms and our mission is to design the best creative and experiences possible to generate growth.
Have you spent time either at a brand or agency? Are you looking for your next opportunity to work across multiple pieces of business, manage a team and drive revenue? Is your goal to step into a leadership role where your voice is heard, and impact can be made? This is the opportunity at Radical Share.
We are looking for a Director of Paid Media who has excellent problem-solving skills and an in-depth understanding of paid digital advertising – namely Google and social. The right fit for this role is someone with a positive, can-do attitude who can develop and drive paid media strategy. Reporting into the VP of Paid Media and Growth, you will work across multiple brands and businesses, managing a small team. The Director of Paid Media needs to be a skilled communicator, relentlessly focused on a business’s bottom line and highly analytical – able to work hand in hand with the insights team on effective reporting processes.
LOCATION: Fully Remote
RESPONSIBILITIES:
Campaign Planning, Management & Optimization:
- Experience managing digital advertising campaigns, including Google Ads and Facebook, with an emphasis on revenue generation and return on ad spend
- Strong knowledge of digital media channels: paid search, re-marketing and data feeds. Deep background in customer acquisition strategies both online and offline.
- Create and manage campaigns to effectively deliver client objectives and targets
- Ensure best practice set up and ongoing management of campaigns
- Oversee optimization of campaigns manually and through utilization of bid management tools
- Complete and manage the forecast and plan of monthly budgets in line with client objectives
- Development and planning of performance media strategy largely independently
- Management of direct reports to effectively manage & optimize campaigns
Reporting & Analysis:
- Interpret performance reporting data on a regular basis
- Present campaign strategy and report on key performance milestones
- Be able to direct and/or execute optimizations based on performance analysis
QUALIFICATIONS:
Education/ Professional experience
- At least 6+ years of paid search experience at an agency or direct business to consumer environment
- Bachelor’s Degree in Marketing or related field
- At least three (3) years in managing or directing a Marketing team of at least 2 people
- Strong analytical skills with 4+ years of campaign response analysis
- Must possess strong analytical skills and be metrics driven with experience in developing marketing operations metrics and dashboards
- Proven track record of developing marketing strategy, managing systems and processes and overseeing media budgets
- Experience with trackable high-volume acquisition and campaigns online
- Very proficient with MS Excel, MS Access and other standard office productivity tools (Word, PowerPoint, etc.)
- Understanding of web analytics and web analytics tools (Omniture, Coremetrics, Google Analytics, or Web trends)
- Knowledge of social media advertising and online display advertising through paid search networks (Google, Bing) and other ad networks
- Google Analytics, Bing Ads and Google AdWords certification a plus
- Experience with A/B and multivariate testing
- High energy, enjoys manipulating highly complex data set, and has a strong desire to own and master paid search channel
- Willingness to roll up your sleeves and get the job done
- Strong interpersonal and communication skills and superb attention to detail
- Ability to apply logical thinking to define problems, collect/consolidate/analyze data and draw valid conclusions from potentially incomplete data
- A plus:
- Experience with data feed management services such as ChannelAdvisor
- SEO experience
- Experience with eCommerce platforms and Content Management Systems, such as Shopify is a plus.
