The Company You’ll Join
At Carta we create owners and make private markets liquid.
We live in a world where some people live on the equity stack and enjoy exponential wealth growth and preferential tax treatment; others live on the debt stack and may work their entire lives for a company and retire only with the cash they’ve managed to save from their paychecks. Our contribution to solving the wealth inequality problem is moving people from the debt stack (payroll) to the equity stack. By making it as easy to issue equity to employees as it is to put them on payroll, we can create more owners.
At Carta, we are helpful, transparent, fair, and kind. We are relentless executors, unconventional thinkers, and masters of our craft.
Learn more about our Series G fundraising round .
The Team You’ll Work With
You will be part of the Marketing, Channel, Policy, and Growth Product organization. This team is the tip of the spear for new revenue generation and growing Carta’s brand presence. We have teammates across the country who love spreading the word about Carta, democratizing equity ownership, and increasing access to financial education. Members of our team have created and sold TV shows in Hollywood, been on the floor of Congress during the financial crisis, written political speeches heard by thousands, and led the rebrand of Carta from eShares.
The Problems You’ll Solve
The website is the front door to our entire business and is responsible for a major chunk of our business’ accelerating growth and revenue. We’re building a best-in-class web team to build a best-in-class marketing site and experience for our users. We’re looking for someone who can help us scale our content and technical SEO strategy.
Here are some of the problems you’ll solve:
- Partner with our web development team to improve site performance for key web factors like LCP, CLS, site speed, mobile usability, and more.
- Interpret web analytics to make informed recommendations.
- Monitor and troubleshoot site performance reports.
- Collaborate with content writers on our editorial team to fill keyword greenspace and historically optimize existing content.
- Build and maintain sitemap, robots.txt, hreflang and more.
- Implement structured data across various content types.
The Impact You’ll Have
Organic search is a critical revenue lever for our marketing team, and it’s imperative to our continued growth. You will be responsible for combining internal and external data to scope opportunities that will directly move the needle with search. You’ll carry Carta’s website and organic traffic to new heights, and you’ll give much-needed organic search consultation to many teams. You’ll get awesome cross-functional exposure to our Web Development, Demand Generation, Product Marketing, Editorial teams and more.
About You
- You have a deep understanding of SEO tools like Ahrefs, SEMrush, Screaming Frog, Google STAT, Google Search Console, etc.
- You are a strong SEO generalist with a technical focus – you can shift between content strategy and technical roadmapping with ease
- You have the ability to monitor and maximize crawl budget
- You have experience in web analytics tools like Google Analytics
- Bonus: if you’ve worked in Wordpress or have previous website experience!
- Bonus: if you’ve worked with JavaScript SEO and websites built on Javascript languages
The Interview Process
After submitting an application, a member of our recruiting team will partner with the hiring manager to review your application. If there’s a mutual fit, a member of our recruiting team will reach out to you to schedule an initial conversation. In this conversation, the expectation is to learn more about your general interest in Carta and how your experience could translate to the Marketing team. After this conversation, if the team decides to move forward, the next step is a conversation with your prospective manager. This is an opportunity to dive deeper into your skillset and better understand the expectations and impact of this role. If the prospective manager identifies a potential fit, the final stages include multiple virtual interviews with future stakeholders and marketing teammates!
Covid Vaccine Policy
In an effort to safeguard the health of our employees, Carta has implemented a policy requiring all new hires to receive the COVID vaccine (including boosters as the individuals become eligible for them). Proof of vaccination will be required as a condition of employment. Carta will continue to comply with applicable laws regarding the reasonable accommodation of individuals with disabilities and/or strongly held religious beliefs. This policy is part of Carta’s ongoing efforts to ensure the safety and well-being of our staff and community, and to support public health efforts.
